What are the Benefits of a Landing Page?
What are the benefits of a landing page? A landing page is a page that focuses on getting visitors to take action. It’s a page that is created for the sole purpose of getting traffic from multiple sources, or in other words, it’s the page that links to social media campaigns, and by email and paid advertising.
A landing page doesn’t beat around the bush. Landing pages let you promote your product visually. A visually appealing and easy to understand landing page can convert even the toughest visitors.
An example of a landing page comes from Leadpages, a company that specializes in helping create high-conversion landing pages.
Landing pages are a great way to help your business grow, and maintain traction through actionable leads. If you’re interested in more ways to earn money online, check out our Top 5 Methods to Earn Money Online.
Understanding the benefits of a landing page requires you to understand how a landing page is made, and how it works.
Converting with landing pages
The landing page, different from a splash page, designates the page a user reaches after clicking on a link (promotion, email, banner ad, etc.). This is different from a “normal” page, because the main objective is for the user to take a specific action (download a document, request a quote, request an appointment, etc.). Therefore, your design must be directly related to the objectives of your campaign, to optimize conversions.
Landing pages are used for specific advertising campaigns, and preferably a different landing page, or version, is used per campaign. Google AdWords, email, print, etc. They are all marketing tactics that have a clear advantage in using landing pages.
Benefits of using landing pages
- Promote your product visually
- Personalization of content according to visitors.
- Ease of testing multiple versions of your page (A / B split testing)
- Defined conversion objectives
- Analytics like Facebook Pixel allow for targeting with facebook ads to recapture leads
- Access to visit and conversion statistics.
- Personalization of the landing page URL
What should a landing page contain: The real benefits of a landing page?
- A catchy and featured title
- A subtitle supporting the title and why or main purpose of this page
- A short descriptive paragraph
- A list of reasons or advantages that encourage the visitor to take action.
- An image or a video
- An easily recognizable call to action, like a big button
- Satisfied customer feedback or positive statistics
- Target the buyer at the right time!
For the holiday season, for example, talk to users as potential buyers, not internet users looking for information. That is, offer them benefits such as: “You will receive your package within 48 hours” or “Return the products that do not suit you at no cost”.
Call to action
“Call to action” is to encourage your visitors to make a decision, to take action. You must have a call to action on your landing pages; One of the biggest benefits of a landing page is its use of the call to action. A visually appealing button on a landing page can produce massive results.
Your forms should be as short as possible – ask only the really necessary questions.
Your “call to action” should be present on the visible screen when you open a page, without having to scroll through the window: if your visitor doesn’t see your call quickly, they’ll probably never see it.
Answer the user’s question.
Your home page is not a landing page unless you only offer one product. On the other hand, your home page should encourage visitors to visit the rest of the website (latest news, overview of your site’s content, upcoming event, etc.).
Mention the searched keywords: if the user searches for “cheap car” and arrives at a page that deals only with “perfume diffusers”, it will not be considered relevant. Visitors will immediately leave your website.
Launch a web analytics tool!
Never start a commercial campaign without previously configuring a web analytics tool. This will allow you to know, understand and act accordingly:
- Conversion rate: how many conversions, sales, do you make? Analyze your entire sales cycle.
- Cost per conversion: spend no more than your earnings! Know at what point you break even!
- Bounce Rate: Why are your visitors quickly leaving that page? Why do they systematically leave your site as soon as they reach your contact page? Measure the bounce rate of each of your landing or conversion pages.
- Eye tracking: what is easily seen? Which items are clicked most frequently? Why do I hardly ever click the “Contact” button? Observe your visitor’s journey, analyze it! You can only make your site more attractive and more relevant to your business.
- Use Google Analytics (GA) and Facebook Pixel (FP)! GA has a wide range of analytics functions, but a great one is the userflow! Find out what pages users are visiting in what order. FP is great to re-target visitors through Facebook ads. Visitors who’ve almost completed an action are the best to target!
Optimize your conversions!
The problem with many offline campaigns is that they refer to the root of a site. This is often too general. You must optimize your customers’ experience by targeting them precisely what interests them. Make sure it immediately finds what it wants, that it shouldn’t be looking for. A URL like www.yoursite.com/promotion.html is not that long!
When a landing page is fast, it tends to generate more conversions. With the AMP format, you can create pages that load quickly. Due to their speed and fluidity of loading, AMP home pages are easier to use. The usability of the landing page is an important factor in calculating the quality level and ranking of your ad.
Read more Business Reviews on WeeklyReviewer!