Real Time Bidding Market to grow by USD 16.52 bn | ABB Ltd. and Adobe Inc. Among Key Vendors | Technavio

NEW YORK, Jan. 13, 2022 /PRNewswire/ — The real time bidding market size is expected to increase by USD 16.52 bn from 2021 to 2026. However, the growth momentum of the market is expected to decelerate at a CAGR of 22.21%.

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Market Dynamics

Factors such as digital transformation, improved targeting of the audience, and the increased popularity of social media inventory will drive the growth of the real time bidding market during the forecast period. However, the possibility of fraud in real-time bidding might hamper the market growth.

Company Profiles

Some of the companies covered in this report are ABB Ltd., Adobe Inc., Criteo SA, Facebook Inc., PubMatic Inc., Salesforce.com Inc., Smaato Inc., The Rubicon Project Inc., Twitter Inc., and Yandex NV, etc.

Key Vendor Offerings

  • ABB Ltd. – The company offers real time bidding, which has digital advertising inventory is bought and sold.
  • Adobe Inc. – The company scalable bid landscape forecasting in real time bidding.
  • Yandex NV – The company offers real time bidding, which is a technology by which ad impressions are auctioned in the mere milliseconds it takes for a user to open a webpage.
  • Facebook Inc. – The company offers bidding for app publishers and developers.
  • PubMatic Inc. – The company offers real time bidding, which optimizes monetization opportunities from their digital assets; publishers should seek the highest competition for each impression.

Competitive Analysis

The report includes the competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

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Market Segmentation

  • By type, the real time bidding market is classified into two segments, namely open auction and invitation-only auction. The open auction segment contributes the largest share of the market. Open auctions gained a big share in the global real time bidding market during the past year. This is expected to drive the market growth significantly during the forecast period. Open auction is a type of public platform that allows any buyer to access the available inventory and participate in the auction to bid accordingly. These techniques cater to the target audience at the right time and place, thus driving the market segment growth of the real time bidding market.
  • By geography, the market is classified into five regions, namely North America, APAC, Europe, South America, and MEA. North America will have the largest share of the market. 37% of the market’s growth will originate from the region during the forecast period. The US is the key country in the real time bidding market in North America.

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Real Time Bidding Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Decelerate at a CAGR of 22.21%

Market growth 2022-2026

USD 16.52 billion

Market structure

Fragmented

YoY growth (%)

28.21

Regional analysis

North America, APAC, Europe, South America, and MEA

Performing market contribution

North America at 37%

Key consumer countries

US, China, Germany, Japan, and UK

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

ABB Ltd., Adobe Inc., Criteo SA, Facebook Inc., PubMatic Inc., Salesforce.com Inc., Smaato Inc., The Rubicon Project Inc., Twitter Inc., and Yandex NV

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

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SOURCE Technavio

Real Time Bidding Market to grow by USD 16.52 bn | ABB Ltd. and Adobe Inc. Among Key Vendors | Technavio WeeklyReviewer

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