FAYETTEVILLE, Ark., March 12, 2024 /PRNewswire/ — ZIPS Car Wash (zipscarwash.com) released another episode today in its video interview-based approach to NIL, “Car Wash Convos™”, featuring University of Arkansas Razorbacks’ senior gymnast Jensen Scalzo. Jensen is the first female student-athlete representing the University of Arkansas for Season 2 of “Car Wash Convos™” and is interviewed during a ride through ZIPS Car Wash in Fayetteville about her nicknames, pre-meet superstitions, her love for photography and more with Host Taliyah Brooks, University of Arkansas alumni and track & field star for the Razorbacks.
“Shout out to ZIPS for featuring female student-athletes in Car Wash Convos – it was really fun to be a part of this unique series and to represent my team and my school,” said Jensen Scalzo.
A senior from Fort Lauderdale, Fla., Jensen has appeared in every bar lineup of Arkansas’ nine meets in 2024 and has earned top three finishes in two. This season the Gymbacks have earned their two highest scores in program history, the best a 197.650 at Missouri on March 3.
“Highlighting student-athletes representing Olympic sports in our video series has been a driving force for student-athlete selection for each season of our series,” said Rebecca Latacz, Chief Marketing Officer, ZIPS Car Wash. “We feel Car Wash Convos™ is a very unique approach to putting the spotlight on less recognized but highly accomplished sports teams and we’ll continue to push this initiative in Season 3 of our series next year,” she added.
Car Wash Convos™ will feature two additional student-athletes from the University of Arkansas this academic year with a combined roster of 22 male and female student-athletes representing six universities for Season 2. ZIPS’ student-athlete roster was secured through a collaboration between Learfield – the media and technology company powering college sports and the universities’ athletics multimedia rights holder – and NIL marketplace leader Opendorse. Season 1 resulted in more than 4 million impressions and over 2 million video views.
Razorback fans get their moment to shine with the new ZIPS mobile app. Visit the App Store or Google Play from your mobile device and search ‘ZIPS Car Wash’ to start earning wash rewards and app-only deals. Plus, win big with a free wash just for joining. Learn more at zipscarwash.com.
About ZIPS Car Wash
ZIPS Car Wash, headquartered in Plano, Texas, is the largest privately held car wash operator nationwide, operating more than 280 locations across 25 states under three brands: ZIPS Car Wash, Rocket Express Car Wash, and Jet Brite Car Wash. With 20 years of car washing experience, ZIPS prides itself on providing the highest quality express tunnel car wash in the industry. ZIPS uses the latest industry technology to provide a clean, dry, and shiny vehicle and exceptional customer experiences every day. The ZIPS team aims to positively impact the communities we live and serve in. To learn more visit www.zipscarwash.com
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
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SOURCE Zips Car Wash
