USA Sportswear Industry Customer Survey 2023: Delivering Exceptional Customer Experience – The Power of Consumer Insights

DUBLIN, Aug. 3, 2023 /PRNewswire/ — The “Top Customer Experience Insights from Sportswear Industry in the USA report has been added to’s offering.


This report delves into the customer experience within the sportswear industry, examining the priorities expressed by customers through their conversations.

This report offers valuable insights derived from the analysis of approximately 32,000 customer reviews for 22 top sportswear brands, providing a comprehensive understanding of the key elements influencing customer experience in this dynamic market.

A critical factor in a brand’s success, customer experience can greatly impact the reputation and performance of sportswear companies. However, there are instances where brands may fall short of meeting customer expectations, leading to negative feedback and potential loss of business.

Issues such as product quality, fit concerns, and pricing are common challenges that brands must address to provide a better customer experience. By actively addressing these concerns and consistently striving for improvement, sportswear brands can enhance customer satisfaction, foster brand loyalty, boost sales, and thrive in this competitive industry.

Key growth factors of the sportswear industry

The sportswear industry in the USA is highly competitive, with companies focusing on key factors driving growth. One of the critical growth factors is customer demand, which plays a vital role in shaping the industry. Sportswear brands that offer high-quality products, cater to the needs of their customers, and are very comfortable with the latest fashion trends are more likely to retain customers and attract new ones.

However, the sportswear industry also faces challenges such as stiff competition, changing consumer preferences, and the need to constantly innovate to stay ahead in the market. Brands that fail to meet customer expectations or lag behind in terms of product quality, fit, and style may lose market share and revenue.

Despite these challenges, the sportswear industry presents significant growth opportunities in the USA. Growth is driven by factors such as increasing health consciousness among consumers, the rise of athleisure fashion, and the growing popularity of fitness activities.

Using Consumer Insights to Deliver Exceptional Customer Experience

Delivering an exceptional customer experience is crucial for companies in the sportswear industry to thrive in the competitive marketplace. The ability to meet and exceed the expectations of customers can make all the difference between success and failure. To achieve this, utilizing consumer insights has proven to be an invaluable tool for sportswear companies to adopt a customer-centric approach and provide an outstanding shopping experience.

By analyzing consumer insights, sportswear companies gain access to valuable data about their customers’ behaviors, preferences, and expectations. This information allows them to gain a deeper understanding of their target audience, identify common pain points, and find effective ways to address and resolve them. By focusing on what customers value the most, sportswear companies can tailor their products and services to meet these preferences, resulting in greater customer satisfaction.

Implementing a customer-centric approach through consumer insights enables sportswear companies to deliver a more personalized and memorable experience to their customers. It goes beyond simply offering quality sportswear products and caters to the unique needs and desires of each individual. This approach not only fosters customer loyalty but also encourages repeat business and positive word-of-mouth recommendations from satisfied customers. Ultimately, these positive outcomes have a significant impact on a sportswear company’s bottom line, driving revenue growth and market success.

To fully grasp the impact and benefits of utilizing consumer insights in the sportswear industry, delve into the comprehensive report and gain detailed customer experience insights from the sportswear industry to revolutionize your business strategies.

What is covered in the report?

  • Analysis of top category drivers of sportswear customer experience.
  • Drill down into the top category drivers of upper wear and bottom wear.
  • Top category drivers of men and women sportswear customers.
  • Drill down into the top category drivers of men and women sportswear customers.
  • Customer Verbatim about top drivers.
  • Price analysis of upper wear and bottom wear.
  • Drill down into price bands of upper wear and bottom wear.
  • Analysis of customer experience across top sportswear brands.

Why consider buying this report?

  • Gain a better understanding of the customer experience preferences of the sportswear industry in the USA.
  • Be informed regarding the top category delighters and the concerns of sportswear customers.
  • Understand the aspects that affect positive and negative customer experiences for different genders.
  • Strategize marketing activities, entry into new markets, market expansion, and other business plans by understanding the factors that drive great customer experience.
  • Understand different customer segments and curate experience according to the requirements.

Companies covered

  • Adidas
  • Lululemon
  • Under Armour
  • Nike
  • Reebok
  • Rhone
  • Battle Sports
  • Puma
  • Mizuno
  • Rawlings
  • Jordan
  • Easton
  • Augusta
  • Umbro
  • Asics
  • Champion
  • Marucci
  • New Balance
  • xu
  • Xenith
  • Wilson

For more information about this report visit

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