This Week in Sports News: 10 Stories You Need to See

A roundup of the week’s most newsworthy sports industry press releases from PR Newswire, including PepsiCo’s partnership with the Southwestern Athletic Conference.

NEW YORK, July 28, 2023 /PRNewswire/ — With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists covering the sports industry stay on top of the week’s most newsworthy and popular releases, here’s a roundup of stories from the week that shouldn’t be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

  1. PepsiCo Announces Largest Southwestern Athletic Conference Partnership to Date in Expanded Deal, Doubling Its Investment to HBCUs
    “Uniting our powerhouse brands across the PepsiCo portfolio to genuinely connect with HBCUs offers a unique opportunity to elevate the culture, bring authentic and engaging experiences to fans, and provide valuable career development opportunities to invest in students’ futures,” said Kent Montgomery, Senior Vice President, Industry Relations and Multicultural Development, PepsiCo.
  2. Team USA Celebrates One Year to the Olympic and Paralympic Games Paris 2024 by Inviting Fans to Make Their Mark in Support of America’s Olympians and Paralympians
    Inspired by the tradition of many Olympians and Paralympians commemorating their Games experience with a tattoo, Team USA is giving fans the opportunity to take part in the ritual by giving away hundreds of custom, Team USA-inspired tattoos. Fans across the country can visit to sign up for a chance to win their free Team USA tattoo from July 26 through Aug. 31.
  3. adidas Turns Miami Pink to Celebrate Messi’s Major League Soccer Debut with Inter Miami CF
    As one of the greatest soccer players of all time, Messi’s move to Miami is nothing less than iconic. adidas rolled out a special welcome for its partner in celebration of this historic moment for soccer in the U.S.
  4. Frito-Lay Extends Sports Access for 50,000 Girls Nationwide
    The ‘All-In with Frito-Lay’ initiative, established in 2022, is a three-year, $1 million commitment to increase equity in soccer. Frito-Lay’s donation to WSF will help girls pursue their passion in sports by increasing access and opportunity across the country, including programming for 8,000 girls actively playing soccer.
  5. Garmin announces opening of Firstbeat Analytics Lab
    The innovative fitness lab and testing facility leverages Firstbeat Analytics to help athletes reach their goals with science-backed confidence.
  6. Chelsea Partners with The St. James to Bring Youth Soccer Academy to the USA
    Beginning this summer, The St. James will deliver elite youth soccer programming, training, and clinics, led by professional Chelsea FC coaching staff members.
  7. Upper Deck Announces Exclusive Autograph Trading Card Deal with Number One NHL Draft™ Pick Connor Bedard
    “Throughout the upcoming NHL season, and Bedard’s entire NHL career, we’ll capture his iconic moments on the ice and immortalize them exclusively on trading cards fans can enjoy for years to come,” said Jason Masherah, president of Upper Deck.
  8. Statement from Tanya and Dan Snyder on the Completion of their Sale of the Washington Commanders
    “Being stewards of this historic organization for the last quarter century has been the privilege of a lifetime. When we purchased the team nearly 25 years ago, Dan was quoted as saying ‘I’m a fan. A huge fan. It’s that simple.’ That is as true today as it was then.”
  9. MTN DEW® is Continuing its Support of Diverse Gamers with the Return of the MTN DEW Real Change Challenge Esports Tournament
    With a focus on increasing representation in esports and gaming, the MTN DEW Real Change Challenge will support HBCU student gamers by sponsoring a nationwide tournament featuring Mortal Kombat 1, the latest installment in the acclaimed Mortal Kombat videogame franchise developed by the award-winning NetherRealm Studios.
  10. Heineken® Launch New Global ‘When You Drive, Never Drink’ Creative Campaign, ‘The Best Driver’, Featuring F1® World Champion and Heineken® 0.0 Ambassador, Max Verstappen
    The hero film cleverly emphasizes that while some of the best drivers are from the world of F1® the decision should instead only be based on who hasn’t had a drink… unless of course the drink is a Heineken® 0.0.

Read more of the latest sports-related releases from PR Newswire and stay caught up on the top press releases by following @PRNsports on Twitter.

Can’t-Miss Earnings

In addition to these popular releases, several must-read earnings reports crossed the wire this week, including the quarterly results for Life Time Group Holdings.

Catch up on all the latest earnings reports here.

Helping Journalists Stay Up to Date on Industry News

These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists.

Once they’re signed up, reporters, bloggers and freelancers have access to the following free features:

  • Customization: Create a customized newsfeed that will deliver relevant news right to your inbox. Customize the newsfeed by keywords, industry, subject, geography, and more.
  • Photos and Videos: Thousands of multimedia assets are available to download and include with your next story.
  • Subject Matter Experts: Access ProfNet, a database of industry experts to connect with as sources or for quotes in your articles.
  • Related Resources: Read and subscribe to our journalist- and blogger-focused blog, Beyond Bylines, for media news roundups, writing tips, upcoming events, and more.

About PR Newswire and PR Newswire for Journalists

For more than 65 years, PR Newswire has been the industry leader with the largest, most comprehensive distribution network of print, radio, magazine, television stations, financial portals and trade publications. PR Newswire has an unparalleled global reach of more than 200,000 publications and 10,000 websites and is available in more than 170 countries and 40 languages.

PR Newswire for Journalists (PRNJ) is an exclusive community that includes over 20,000 journalists, bloggers and influencers who are logging into their PRNJ accounts specifically looking for story ideas. PR Newswire thoroughly researches and vets this community to verify their identity as a member of the press, blogger or influencer. PRNJ users cover more than 200 beats and verticals.

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