There's No Escaping the New Hypervisual World; Men Take a Page From the Women's Virtual Playbook

Since the time of Cleopatra, women have understood the premium placed on youth and beauty. Modern science has unlocked the fountain of youth for those not of royal birth, and women have become devotees of cosmetic enhancements that imbue them with renewed confidence. Now that social media and the virtual business world have placed everyone beneath its microscopic gaze, men have increasingly sought an elixir to put their best face forward. Cynthia Elliott, MD, owner and primary practitioner of Skinspirations, destigmatizes how men perceive aesthetic treatments that empower and invigorate them.

CLEARWATER, Fla., March 20, 2023 /PRNewswire-PRWeb/ — Men’s approach to skincare has been historically minimalistic — soap, water, shave, repeat. Their number one grooming accessory, the razor, has evolved over the decades from one single blade to up to five and counting. Until recently, men seemingly stuck to the conventional notion that men, as opposed to women, “look better as they age.” Or, so the story goes — or went. However, civilization has become high-tech and hypervisual, and there are metaphorical mirrors everywhere — selfies, social media, videoconferencing — and it’s not always possible to hide behind an anti-aging filter. Once considered a “metrosexual” indulgence, men increasingly view aesthetic enhancements as a necessary investment to boost self-confidence and succeed in a virtual business world. Cynthia Elliott, MD, owner and primary practitioner of Skinspirations, says, “The stigma of vanity surrounding cosmetic procedures for men has evaporated. Minimally invasive treatments with little downtime and natural-looking results give men the same benefits women have enjoyed for decades — enhanced self-esteem, confidence, and sociability.”

According to a study by The American Society of Plastic Surgeons, between 2000 and 2020, for men, there has been a 137% increase in soft tissue fillers, a 182% increase in skin rejuvenating injectables, and a 482% increase in laser skin resurfacing. (1) While it’s been generally accepted that female celebrities maintain their flawless skin and youthful appearance with routine aesthetic treatments, it’s taken a bit longer for famous men to come out of the shadows regarding what the zeitgeist endearingly refers to as “Brotox.” Men are turning to aesthetic treatments to maximize their potential in all aspects of their lives.

The International Society of Aesthetic Plastic Surgery reported that male cosmetic procedures have increased by more than 325% since 1997. And one not-so-surprising motivator, aside from having a dynamic social media presence, is the proliferation of Marvel movies, with men who ooze masculinity and are the archetypal embodiment of male perfection. (2) At Skinspirations, increasingly popular male aesthetic treatments include sculpting strong and chiseled jawlines, higher cheekbones, body contouring, unwanted hair, vein & spot removal, tattoo removal or fading, hair growth, and acne scar treatments.

There is still a vestige of bias when it comes to men taking advantage of the same non-invasive and revolutionary aesthetic treatments now widely available to the general public, not just the privileged elites. For male and female celebrities, cosmetic procedure failures tend to get more attention than successes. However, male celebrity procedural misses tend to get a louder thumping on social media than their female counterparts.

Dr. Elliott emphasizes that “Experience and integrity matter. Skinspirations is a medical practice, not a spa. Our team of licensed providers is exceedingly knowledgeable and highly skilled in using the tools and medical-grade products not offered through med spas. All of us at Skinspirations have a passion for providing our patients with the most honest and knowledgeable advice possible to address their aesthetic concerns, even if it means telling them they don’t need any of our services.”

Contrary to the now-defunct Marlboro Man image of rugged masculinity, today’s men are breaking free from a singular perception of maleness toward a broader range of thinking, where men can be more open about their insecurities and take more confident steps toward improving their exterior and interior self in an increasingly meta worldview.

About Dr. Cynthia Elliott and Skinspirations

Cynthia Elliott, M.D., is the owner and primary practitioner of Skinspirations, a cosmetic and regenerative medical practice that provides injectable and laser aesthetic treatments, professional skincare, body contouring, and regenerative treatments for aesthetic and musculoskeletal concerns. Located in Clearwater, Florida, Dr. Elliott is valued for her medical expertise and her training on the national level for the makers of Botox® Cosmetic and Juvéderm and internationally for Cutera Lasers. Her patients seek her expertise, knowing that she and her long-tenured staff have trained many professionals in the Tampa Bay area. Skinspirations has performed over 88,000 cosmetic medical treatments since 2005 and is known for the most effective aesthetic and regenerative medical treatments available, providing the quality results that other practitioners are still trying to learn. Dr. Elliott, whose medical training began in emergency medicine, currently serves as an expert witness in Cosmetic Medicine for the Florida Board of Medicine.

For more information, visit

1. Cosmetic surgery gender distribution male – American society of plastic … (n.d.). Retrieved February 21, 2023, from
2. “Do All Men Want to Look like Superheroes, the Zoom Focus on Facial Flaws, Nose Tip Droopage, Treatments for Profuse Sweating.” Skinspirations,–the-Zoom-focus-on-facial-flaws–nose-tip-droopage—-treatments-for-profuse-sweating.html?soid=1101853765215;aid=z24Ucoqna8Q.

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4619, [email protected]




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