COLUMBUS, Ohio, June 4, 2023 /PRNewswire/ — Want to learn how to open a coffee shop in Michigan? Get tips on starting a profitable business in The Great Lakes State from coffee shop startup experts at Crimson Cup Coffee & Tea.
Through its 7 Steps to Coffee Shop Success program, Roast magazine’s 2016 Macro Roaster of the Year has taught six Michigan entrepreneurs how to open their own independent coffee shops. Nationwide, over 400 shops have opened through the 7 Steps program.
In 2022, Crimson Cup published a series of startup guides to help entrepreneurs in each state achieve their dreams of opening their own coffee shops.
For 2023, the company’s 7 Steps coffee shop startup consulting team has updated its “How to Start a Coffee Shop in Michigan” guide with even more tips and resources.
“Michigan is a terrific place to start a coffee shop!” said Crimson Cup Founder and President Greg Ubert.
“In fact, Michigan ranks 20th among the states in the number of coffee shops per capita, with fewer than one coffee shop for every 5,725 residents. That leaves many Michiganders without a local coffee shop, especially in the smaller cities and towns.”
The program is based on Ubert’s book, Seven Steps to Success: A Common-sense Guide to Succeed in Specialty Coffee, which he wrote to help coffee shop owners develop profitable businesses by mastering all aspects of successful coffee shop operations.
“We help entrepreneurs with little or no coffee experience become owners of thriving coffee shops serving their local communities,” he said.
“From choosing a terrific location and writing a strong coffee shop business plan to buying and laying out equipment, hiring and training staff and more, our team is here to guide you.”
To hear about the book in Ubert’s own words, download a free recorded introduction on Soundcloud.
After 45 years of working in the food service industry, Kim Krantz wanted to open up a place of his own with his wife Denise. In 2004, that dream become a reality when the couple opened Coffee Chaos at 6201 Jefferson Avenue in Midland, Michigan!
The couple followed Crimson Cup’s 7 Steps process to open their new venture, and they’ve been growing with Crimson Cup ever since.
“From the start, Crimson Cup has been my partner in my business,” said Kim Krantz. “Their philosophy is, ‘if Coffee Chaos is successful, then Crimson Cup is successful.’ And they live this philosophy. It is not just talk.”
Their independent coffeehouse features hot, iced and frozen espresso drinks, including cappuccinos, lattes and mochas. Hot and iced teas, frozen hot chocolate and fruit smoothies round out the drink menu. A variety of fresh muffins and pastries complement the delicious coffee drinks.
Coffee Chaos caters to customer comfort with free Wi-Fi, a spacious inside seating area and a generous outdoor patio with umbrellas and tables.
The popularity of the shop’s busy drive-thru is called out in its logo and tagline, “Pick Up and Go Espresso.”
“The approach that Crimson Cup takes is to make me, at Coffee Chaos, the best shop that I can possibly be,” Kim Krantz said.
“That I can sell the most coffee that I can sell. That I’m giving the best product, the best service. All of those things are what they are helping me do.”
“They want to make me successful. Because if I’m successful, Crimson Cup’s successful. That business model is so unique. That’s what sets them apart.”
To help entrepreneurs learn about opening coffee shops in their states, Crimson Cup will continue to post an updated state-level guide each week in 2023 until all 50 states are covered.
“Although the fundamentals of coffee shop operation remain the same from state to state, the economic opportunities, business formation and licensing requirements vary widely,” Ubert said. “We’re excited to share information and resources to help entrepreneurs expedite their startup journey.”
He invited anyone who is thinking of opening a coffee shop in any state to call Crimson Cup for guidance.
“If you run into any roadblocks or just want to discuss your vision with a coffee expert, you can reach our startup team by calling 1-888-800-9224.”
About Crimson Cup Coffee & Tea
Founded in 1991, Crimson Cup is at the forefront of the coffee industry. Its attentive roasting, startup support and global partnerships are consciously designed for the greater good of communities around the world. Among other national recognitions, the company has earned 2020 and 2017 Good Food Awards, the 2019 Golden Bean Champion for Small Franchise/Chain Roaster and Roast magazine’s 2016 Macro Roaster of the Year.
Crimson Cup travels the world searching for the perfect cup – driven by meaningful relationships, honesty and a shared vision for the future. Its Friend2Farmer initiatives foster respect and decency through mutually beneficial collaboration across local and global communities.
Through its 7 Steps to Success coffee shop startup program, the company teaches entrepreneurs how to open and run independent coffee houses in their local communities. By developing a coffee shop business plan, entrepreneurs gain insight into coffee shop startup costs.
Crimson Cup coffee is available through over 400 independent coffee houses, grocers, college and universities, restaurants and food service operations across more than 30 states, Guam and Bangladesh. The company also owns several Crimson Cup Coffee Shops and its CRIMSON café and retail store in Easton Town Center. To learn more, visit crimsoncup.com, or follow the company on Facebook and Instagram.
Cheryl Claypoole, Crimson Cup Coffee & Tea, 614-361-5023, [email protected]
SOURCE Crimson Cup Coffee & Tea