Feminine Hygiene Market size to worth $63.5 billion by 2030, globally at a CAGR of 7.4%, says Coherent Market Insights

SEATTLE, Dec. 22, 2023 /PRNewswire/ — As per the recent analysis by Coherent Market Insights, the global feminine hygiene market size was valued at US$ 33.3 billion in 2023 and is predicted to reach US$ 63.5 billion by 2030. Also, the study states that the market reveals a robust 7.4% Compound Annual Growth Rate (CAGR) over the predicted timeframe, 2023-2030.


The feminine hygiene market is driven by various factors that are influencing the demand for feminine hygiene products. Firstly, there is an increasing awareness about women’s health, especially regarding the importance of maintaining proper hygiene during menstrual cycles. This has led to a rise in the demand for feminine hygiene products such as sanitary pads, tampons, and menstrual cups.

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Secondly, innovative product launches by key players in the market have contributed to the growth of the feminine hygiene market. Companies are introducing advanced products with features like odor control, enhanced comfort, and better absorption to cater to the evolving customer needs and preferences. These factors have significantly influenced the market dynamics, driving the growth of the feminine hygiene market.

Market Trends:

Two key trends are shaping the feminine hygiene market. Firstly, there is a growing preference for organic and eco-friendly feminine hygiene products. With increasing concerns about the environment and sustainability, women are opting for products that are biodegradable, free of chemicals, and made from natural materials. This trend is driving the demand for organic sanitary pads and tampons.

Secondly, the advent of digital technologies has led to the emergence of e-commerce platforms as a popular distribution channel for feminine hygiene products. Online retailers offer a wide range of products and convenient delivery options, which appeals to consumers. The ease of online shopping and availability of discounts and offers further contributes to the growth of online sales in the feminine hygiene market.

Market Opportunities:

With increasing awareness about the harmful effects of chemicals and synthetic materials used in feminine hygiene products, there has been a significant demand for organic and natural alternatives. Women are now more conscious about the ingredients used in sanitary napkins, tampons, and other menstrual products. This has created an opportunity for companies to introduce eco-friendly and organic options in the market. Offering products made with organic cotton, biodegradable materials, and free from chemicals and fragrances can attract a large consumer base. As consumers become more health-conscious and environmentally aware, the demand for organic and natural feminine hygiene products is expected to grow in the coming years.

The increase in disposable income and changing lifestyles has led to a rise in the adoption of premium and convenient feminine hygiene products. Women today are looking for products that provide superior comfort and convenience during their menstrual cycle. This has led to a shift from traditional products to disposable and technologically advanced options. Companies have capitalized on this opportunity by introducing new and innovative products such as menstrual cups and high-absorbent sanitary napkins. The market is witnessing a demand for products that offer longer hours of protection, leak-proof designs, and easy disposal options. As disposable income continues to rise and lifestyles become more fast-paced, the demand for premium feminine hygiene products is expected to grow.

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Recent development:

In January 2021, Essity AB introduced a line of washable and absorbent pants in its category of incontinence products.

In October 2022, Softex Indonesia was purchased by Kimverly-Clark Corporation in order to boost the personal care industry’s expansion throughout Southeast Asia.

Market Takeaways:

The feminine hygiene market is anticipated to witness a CAGR of 7.4% during the forecast period 2023-2030, owing to the increasing demand for organic and natural products and the rise in disposable income and changing lifestyles.

On the basis of product type, the sanitary napkins/pads segment is expected to hold a dominant position, owing to their wide availability, affordability, and ease of use. Sanitary napkins/pads are the most commonly used product for menstrual hygiene, and their dominance is expected to continue in the coming years.

In terms of distribution channels, supermarkets are expected to hold a dominant position over the forecast period. Supermarkets provide a wide range of options to choose from, along with the convenience of one-stop shopping for all household needs. The availability of feminine hygiene products in supermarkets makes them easily accessible to consumers.

Asia Pacific is expected to dominate the feminine hygiene market in terms of region. The region has a large population of women, and with increasing awareness about personal hygiene, the demand for feminine hygiene products is expected to grow. Additionally, rising disposable incomes, urbanization, and promotional activities by key players are contributing to the growth of the market in this region.

Key players operating in the feminine hygiene market include Johnson & Johnson, Procter & Gamble Company, Edgewell Personal Care Company, Kimberly-Clark Worldwide, Inc., SCA, Ontex Group NV, and Lil-Lets. These players have a strong presence in the market and are constantly innovating to meet the changing needs and preferences of consumers. Collaboration with healthcare professionals and influencers, product launches, and strategic partnerships are some of the strategies adopted by these companies to maintain their market position.

In conclusion, the feminine hygiene market is witnessing significant opportunities driven by the growing demand for organic and natural products and the rise in disposable income and changing lifestyles. Companies that tap into these opportunities by offering innovative and premium products, along with effective marketing strategies, are likely to gain a competitive edge in the market.

Read complete market research report,” Feminine Hygiene Products Market, By Animal Type, By Component, By Application, By Geography, Market Size And Share Analysis – Growth Trends And Forecasts 2023-2030“, Published by Coherent Market Insights.

Detailed Segmentation:

  • Global Feminine Hygiene Products Market, By Product:
    • Sanitary Napkins/Pads
    • Tampons
    • Panty liners
    • Menstrual Cup
    • Feminine Hygiene Wash
  • Global Feminine Hygiene Products Market, By Distribution Channel:
    • Supermarket
    • Convenience Stores
    • Department Stores
    • Retail Pharmacies
    • Online Purchase
      • North America
        • U.S.
        • Canada
      • Latin America
        • Brazil
        • Mexico
        • Rest of Latin America
      • Europe
        • Germany
        • U.K.
        • Spain
        • France
        • Italy
        • Russia
        • Rest of Europe
      • Asia Pacific
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • Rest of Asia Pacific
      • Middle East & Africa
        • South Africa
        • GCC Countries
        • Rest of Middle East & Africa

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About Us:

Coherent Market Insights is a global market intelligence and consulting organization that provides syndicated research reports, customized research reports, and consulting services. We are known for our actionable insights and authentic reports in various domains including aerospace and defense, agriculture, food and beverages, automotive, chemicals and materials, and virtually all domains and an exhaustive list of sub-domains under the sun. We create value for clients through our highly reliable and accurate reports. We are also committed in playing a leading role in offering insights in various sectors post-COVID-19 and continue to deliver measurable, sustainable results for our clients.

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Feminine Hygiene Market size to worth $63.5 billion by 2030, globally at a CAGR of 7.4%, says Coherent Market Insights WeeklyReviewer

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