DUBLIN, Jan. 17, 2022 /PRNewswire/ — The “Europe MVNO Market Research Report – Industry Analysis and Growth Forecast to 2030” report has been added to ResearchAndMarkets.com’s offering.
The European mobile virtual network operator market revenue stood at $27,748.1 million in 2020, and it is expected to surge to $48,762.8 million by 2030, registering a CAGR of 5.8% from 2020 to 2030.
The market is being propelled by the growing use of cloud-based solutions, surging penetration of mobile devices, increasing requirement for low-cost mobile services, and burgeoning demand for triple-play services in emerging economies.
The increasing focus of regional MVNOs on innovative distribution and segment-targeted pricing strategies is also fueling the expansion of the European MVNO market. These entities cater to the needs of several customers by ensuring the optimum usage of mobile network operators’ (MNOs) telecom infrastructure. The success of MVNOs depends heavily on value proposition and brand positioning for attracting the target customers, such as migrant workers, tourists, and specific ethnic groups.
The use of self-service portals, owing to their ability to give consumers more control over their mobile data, is becoming a major trend in the European MVNO market. The popularity of postpaid MVNO services is expected to soar in the coming years owing to the fact that they allow customers to only pay as per usage. Moreover, these services do not require any upfront payment.
Enterprises are set to become the major subscribers of MVNO services in the forthcoming years because of the huge investments being made by commercial organizations of different sizes for improving their services, via better connectivity. The demand for these services was the highest in Germany in the past, and this trend will continue in the coming years. This will be because of the existence of numerous unique mobile subscribers in the country.
The COVID-19 pandemic has slowed down the growth of the market, as the lockdowns imposed by several governments caused the closing down of companies and stores, thereby leading to a massive fall in the sales of devices and number of subscribers.
The players operating in the European MVNO market are focusing on service launches to augment their revenue.
Some of the major players operating in the industry include
- AT&T Inc.
- Verizon Communications Inc.
- T-Mobile US Inc.
- Lycamobile Group
- CITIC Telecom International Holdings Limited
- Red Pocket Inc.
- Truphone Limited
- Consumer Cellular Inc.
- BT Group plc
- Giffgaff Limited
- Voiceworks BV
- Focus On Value-Added Services Instead of Price Differentiation
- Self-Service Portals For Improving Customer Experience
- Adoption of Data Connectivity Management Solutions To Generate Traction
- Collaboration Between Mnos and Mvnos
- Segment-Targeted Strategies and Innovative Distribution Strategies
- Cloud Deployment of Solutions
- Rapid Growth of Triple-Play Services In Developing Countries
- Surge In Mobile Device Penetration and Demand For Low-Cost Mobile Services
- Impact Analysis of Drivers On Market Forecast
- Decreasing Arpu For Mvnos
- Varying Telecom Regulations In Emerging Markets
- Impact Analysis of Restraints On Market Forecast
Impact of COVID-19
Porter’s Five Forces Analysis
By Service Type
- Cellular M2M
- Media & Entertainment
- Postpaid Mvno
- Prepaid Mvno
By Business Model
- Full Mvno
- Service Mvno
- Reseller Mvno
For more information about this report visit https://www.researchandmarkets.com/r/s1r7o1
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SOURCE Research and Markets