New Solution Amplifies Member Engagement
BALTIMORE, Oct. 14, 2023 /PRNewswire-PRWeb/ — Drips and Insightin Health have unveiled a joint solution to increase health risk assessment (HRA) completions for health plans. This AI-driven solution empowers insurers to proactively engage members with personalized messaging and data-driven conversational campaigns, addressing the industry-wide challenge of engaging difficult-to-reach members. This solution is an extension of the two companies’ existing partnership, which offers solutions to help health insurance providers identify member needs in real time and proactively engage them.
The new HRA engagement solution pairs Drips’ human-like, AI-powered two-way texting with inGAGE™, Insightin Health’s highly secured cloud-based member experience automation platform. These combined technologies engage members to complete an HRA and identify their specific needs and challenges in real-time. Individualized care plans developed in the inGAGE™ workflow engine serve as the fuel for Drips to then execute targeted conversations that connect members with appropriate health plan resources, digital content, and other tools. The solution integrates live agent support and other third-party partners as appropriate.
“This is a great example of next-best-action at scale,” says Insightin Health founder and CEO, Enam Noor. “As members complete a digital HRA, the inGAGE™ platform identifies and automates member-specific outreach through our partnership with Drips.”
Most health plans are capturing this valuable information from their members today, however, without automation tools they are constrained by human capital and forced to focus on smaller segments of their population. Noor describes what he sees as a true win-win: “With inGAGE™ as the “brain” and Drips as the engagement “muscle,” health plans can save money while improving member satisfaction.”
“To help payers improve member experience and health outcomes, it’s not enough to just have data or just have an outreach platform,” said Drips Managing Director of Healthcare Dan Fox. “You need both of these things working hand in hand. By combining the inGAGE™ automation platform with Drips conversational outreach, we’ve created a truly remarkable solution that is transforming the way payers handle HRAs.”
About Drips
With AI-powered text messaging, scheduled calling, and voicemail messages, Drips helps major healthcare brands drive real two-way conversations at scale at critical moments in the consumer journey. Backed by a proprietary natural language processing model, Drips’ conversational outreach strategy empowers health plan members and patients to engage on their own terms, leading to better results.
Drips has handled over 1.5 billion conversations for some of the world’s biggest brands. Top payers and brokers use Drips to improve engagement, member satisfaction, and outcomes across a wide variety of healthcare use cases. Learn more at www.drips.com or connect via LinkedIn.
About Insightin Health
Insightin Health helps healthcare payers eliminate data silos and deliver highly satisfying consumer-centric experiences. inGAGE™ — their software as a service (SaaS) platform — is the industry leading solution for improving experience and satisfaction. Using artificial intelligence and machine learning, inGAGE™ leverages the totality of the connected data, in real-time, to produce insights that drive Next Best Action (NBA) workflows to solve pressing healthcare challenges. inGAGE™ allows healthcare payers to increase lifetime member value, drive growth, and improve overall plan profitability. Learn more at www.insightinhealth.com or connect via LinkedIn.
Media Contact
Marcia Kepler, Insightin Health, 1 888-5240-6744, [email protected], www.insightinhealth.com
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SOURCE Insightin Health
