Athletic Footwear Market In US size to grow by USD 3,231.02 million from 2022 to 2027; Popularity of sports and fitness activities is expected to drive the market growth during the forecast period – Technavio

NEW YORK, June 19, 2023 /PRNewswire/ — The athletic footwear market size in US is forecast to increase by USD 3,231.02 million from 2022 to 2027, at a CAGR of 3.28%, according to the recent market study by Technavio. The growth of the market will be driven by the popularity of sports and fitness activities, a rise in the number of athletic tournaments, and growing mergers and acquisitions. The use of eco-friendly materials, waste reduction measures, and sustainable manufacturing techniques are all priorities for many athletic footwear companies. They can stand out from rivals and win over environmentally conscious customers thanks to this. As a result, the market is anticipated to grow rapidly over the course of the forecast period due to consumers’ growing interest in fitness and sports activities. Download a Sample Report in Minutes!

Technavio categorizes the global athletic footwear market in US as a part of the global footwear market within the global textiles, apparel, and luxury goods industry. 

Vendor Analysis: To increase their market presence, vendors are using a variety of strategies, including product/service launches, geographic expansion, strategic alliances, partnerships, mergers, and acquisitions.

Vendor Offerings:

• Adidas AG: The company offers athletic footwear products such as Ultraboost light shoes, Adizero Adios Pro 3, and Vigilar M.
• Nike Inc.: The company offers athletic footwear products such as Nike Invincible 3, Nike Revolution 6, and Nike Zoom Fly.
• PUMA SE: The company offers athletic footwear products such as Softride Clean V2, Pure XT Women’s training shoes, and Softride Enzo Nxt Women’s running shoes.

Charts & data tables about market and segment sizes for a period of five years (2017-2021) and forecast period (2023-2027) have been covered in this report. Download Sample Report

Technavio has extensively analyzed 15 major vendors, including Adidas AG, Amer Sports Corp., ASICS Corp., Avia, British Knights Int B.V., Brooks Sports Inc., Columbia Sportswear Co., Fila Holdings Corp, GEOX Spa, K Swiss Inc., Mizuno Corp., New Balance Athletics Inc., Newton Running Co. Inc., Nfinity Athletic LLC, Nike Inc., PUMA SE, Skechers USA Inc., Under Armour Inc., VF Corp., and Wolverine World Wide Inc.

Key Benefits for Industry Players & Stakeholders – 

• The report offers information on the criticality of vendor inputs, including R&D, CAPEX, and technology.
• It also provides detailed analyses of the market’s competitive landscape and vendors’ product offerings.
• The report also provides a qualitative and quantitative analysis of vendors to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

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Customer Landscape – Analysis of Price Sensitivity, Adoption Lifecycle, Customer Purchase Basket, Adoption Rates, and Purchase Criteria by Technavio

• One of the core components of the customer landscape is price sensitivity, an analysis of which will help companies refine marketing strategies to gain a competitive advantage. 
• Another key aspect is price sensitivity drivers (purchases are undifferentiated, the purchase is a key cost to buyers, and quality is not important), which range between LOW and HIGH.
• Furthermore, market adoption rates for all regions have been covered.

Get a holistic overview of the Athletic Footwear Market in US by industry experts to evaluate and develop growth strategies. Download Sample

Market Segmentation:

In the US athletic footwear market in 2022, the offline sector held the largest market share. Hypermarkets, supermarkets, specialty shops, and department stores are all part of the offline distribution channel. Customers prefer offline distribution methods because they can choose from a wide selection of athletic shoes at various price points.
Hypermarkets, supermarkets, and department stores are where consumers prefer to purchase athletic footwear. Consumers can select from a large selection of products, carefully assess them, and get the assistance and information they need from customer service representatives. These shops draw customers because they offer a wide range of goods at reasonable or reduced prices, and they are handy for those who prefer to shop in physical stores. Popular athletic footwear brands are sold by specialty shops through their outlets. Employees of specialty retailers who sell products have in-depth product knowledge and can give customers comprehensive product information. As a result, consumers prefer to buy athletic footwear from specialty retailers. The US athletic footwear market is driven by an increase in specialty shops. By expanding their business in numerous locations, vendors can also increase their offline sales. This enables them to efficiently increase product sales and serve all consumer segments across a wide geographic area. Therefore, increasing offline sales will have a positive effect on the growth of the US athletic footwear market during the forecast period.

Market Dynamics:

Key Drivers:

• Popularity of sports and fitness activities: The growing focus on fitness and health is one of the main factors propelling the US athletic footwear market. Due to the high prevalence of obesity and other lifestyle diseases in the US, regular exercise and physical activity are becoming increasingly important. This pattern has increased the demand for athletic footwear made to support physical activity, such as running shoes, training shoes, and other sports-specific footwear. Many Americans regularly engage in sports and fitness-related activities thanks to the country’s vibrant sports culture. Due to this, demand for specialized athletic footwear has increased for a variety of sports and fitness endeavors, including cross-training, basketball, and tennis. By utilizing environmentally friendly materials, cutting waste, and implementing sustainable manufacturing techniques, many athletic footwear brands place a high priority on sustainability. They can stand out from rivals and win over environmentally conscious customers thanks to this. In light of this, the athletic footwear market in the US is anticipated to experience rapid growth over the course of the forecast period due to consumers’ growing interest in sports and fitness activities.
• Rise in the number of athletic tournaments
• Growing mergers and acquisition

Major Trends:

• Rising popularity of sustainability: The athletic footwear market has been affected by consumers’ growing concern over how the products they purchase affect the environment. To appeal to customers who care about the environment, brands invest in environmentally friendly materials, production techniques, and packaging. Due to the shift toward environmentally friendly products and the increased emphasis on reducing carbon footprints, consumers have begun to demand footwear that is both sustainable and eco-friendly. Sports shoe companies are constantly working to improve product performance, such as comfort and durability, by introducing new materials and technologies. Consumer interest and loyalty will probably increase for brands that can use eco-friendly materials and manufacturing techniques in their footwear products. Athletic footwear is created by manufacturers in the athletic footwear industry using low-carbon-footprint materials like synthetic and faux leather that is ethically sourced. Nike, Inc. to lessen the carbon footprint of its products, has started a shoe recycling program. Therefore, the growing environmental awareness could have a positive effect on the expansion of the athletic footwear market in the US over the course of the forecast period.
• Technological advancement may boost the market growth
• Frequent Product launches

Key Challenges:

• Increasing competition among players: Consumers now have access to an increasing number of athletic footwear brands and products, making it more challenging for businesses to stand out in a crowded market. Additionally, some customers are becoming more price-sensitive and open to switching brands in search of the best deals, making it challenging for businesses to foster brand loyalty and maintain market share. Shoes that can be worn in a variety of settings and are both functional and comfortable are becoming more and more popular with consumers. They are therefore switching to more stylish and fashionable casual and lifestyle footwear options. Additionally, consumers want products with individualized features and advantages, which makes it difficult for businesses to provide these on a large scale. In order to stay competitive, this trend puts pressure on athletic footwear companies to innovate and provide more stylish and functional products. Therefore, during the forecast period, the market’s growth may be hampered by the growing competition.
• Fluctuations in prices of raw materials
• Threat from counterfeit products

To get detailed insights about inclusions and exclusions, buy the report 

What are the key data covered in this Athletic Footwear Market report In US?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the Athletic Footwear Market In US between 2023 and 2027
• Precise estimation of the size of the Athletic Footwear Market size In US and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the Athletic Footwear Market across US
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of Athletic Footwear Market vendors In US

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Related Reports:

The athletic footwear market is poised to grow by USD 17.89 billion during 2022-2026, accelerating at a CAGR of 3.95% during the forecast period. Technavio market report provides a holistic analysis, market size and forecast, trends, growth drivers, challenges, and vendor analysis covering around 15 vendors. Furthermore, this report extensively covers the athletic footwear market segmentation by distribution channel (offline and online) and geography (APAC, Europe, North America, South America, and the Middle East and Africa).

The online footwear market is estimated to grow at a CAGR of 8.89% between 2022 and 2027. The size of the market is forecast to increase by USD 34.03 billion. The growth of the market depends on several factors, including the rising popularity of digital payment systems, the rising online spending and smartphone penetration, and the growing eCommerce industry. This report extensively covers market segmentation by product (non-athletic footwear and athletic footwear), end-user (men, women, and children), and geography (APAC, North America, Europe, South America, and Middle East and Africa).

Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 08: Parent market
• Exhibit 09: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 10: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 11: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 12: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 13: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 14: Chart on US: Year-over-year growth 2022-2027 (%)
• Exhibit 15: Data Table on US: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Athletic footwear market in US 2017 – 2021
• Exhibit 16: Historic Market Size – Data Table on Athletic footwear market in US 2017 – 2021 ($ million)

• 4.2 Distribution Channel Segment Analysis 2017 – 2021
• Exhibit 17: Historic Market Size – Distribution Channel Segment 2017 – 2021 ($ million)

• 4.3 Type Segment Analysis 2017 – 2021 
• Exhibit 18: Historic Market Size – Type Segment 2017 – 2021 ($ million)

• 4.4 End-user Segment Analysis 2017 – 2021
• Exhibit 19: Historic Market Size – End-user Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 20: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 23: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 24: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 25: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 26: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 27: Chart on Distribution Channel – Market share 2022-2027 (%)
• Exhibit 28: Data Table on Distribution Channel – Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 29: Chart on Comparison by Distribution Channel
• Exhibit 30: Data Table on Comparison by Distribution Channel

• 6.3 Offline – Market size and forecast 2022-2027
• Exhibit 31: Chart on Offline – Market size and forecast 2022-2027 ($ million)
• Exhibit 32: Data Table on Offline – Market size and forecast 2022-2027 ($ million)
• Exhibit 33: Chart on Offline – Year-over-year growth 2022-2027 (%)
• Exhibit 34: Data Table on Offline – Year-over-year growth 2022-2027 (%)

• 6.4 Online – Market size and forecast 2022-2027
• Exhibit 35: Chart on Online – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Data Table on Online – Market size and forecast 2022-2027 ($ million)
• Exhibit 37: Chart on Online – Year-over-year growth 2022-2027 (%)
• Exhibit 38: Data Table on Online – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 39: Market opportunity by Distribution Channel ($ million)
• Exhibit 40: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Type

• 7.1 Market segments 
• Exhibit 41: Chart on Type – Market share 2022-2027 (%)
• Exhibit 42: Data Table on Type – Market share 2022-2027 (%)

• 7.2 Comparison by Type 
• Exhibit 43: Chart on Comparison by Type
• Exhibit 44: Data Table on Comparison by Type

• 7.3 Running and jogging – Market size and forecast 2022-2027 
• Exhibit 45: Chart on Running and jogging – Market size and forecast 2022-2027 ($ million)
• Exhibit 46: Data Table on Running and jogging – Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Chart on Running and jogging – Year-over-year growth 2022-2027 (%)
• Exhibit 48: Data Table on Running and jogging – Year-over-year growth 2022-2027 (%)

• 7.4 Sports shoes – Market size and forecast 2022-2027
• Exhibit 49: Chart on Sports shoes – Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Data Table on Sports shoes – Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Chart on Sports shoes – Year-over-year growth 2022-2027 (%)
• Exhibit 52: Data Table on Sports shoes – Year-over-year growth 2022-2027 (%)

• 7.5 Aerobic and gym shoes – Market size and forecast 2022-2027 
• Exhibit 53: Chart on Aerobic and gym shoes – Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Data Table on Aerobic and gym shoes – Market size and forecast 2022-2027 ($ million)
• Exhibit 55: Chart on Aerobic and gym shoes – Year-over-year growth 2022-2027 (%)
• Exhibit 56: Data Table on Aerobic and gym shoes – Year-over-year growth 2022-2027 (%)

• 7.6 Hiking and backpacking shoes – Market size and forecast 2022-2027 
• Exhibit 57: Chart on Hiking and backpacking shoes – Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Data Table on Hiking and backpacking shoes – Market size and forecast 2022-2027 ($ million)
• Exhibit 59: Chart on Hiking and backpacking shoes – Year-over-year growth 2022-2027 (%)
• Exhibit 60: Data Table on Hiking and backpacking shoes – Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Type 
• Exhibit 61: Market opportunity by Type ($ million)
• Exhibit 62: Data Table on Market opportunity by Type ($ million)

8 Market Segmentation by End-user

• 8.1 Market segments 
• Exhibit 63: Chart on End-user – Market share 2022-2027 (%)
• Exhibit 64: Data Table on End-user – Market share 2022-2027 (%)

• 8.2 Comparison by End-user 
• Exhibit 65: Chart on Comparison by End-user
• Exhibit 66: Data Table on Comparison by End-user

• 8.3 Men – Market size and forecast 2022-2027
• Exhibit 67: Chart on Men – Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on Men – Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on Men – Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Men – Year-over-year growth 2022-2027 (%)

• 8.4 Women – Market size and forecast 2022-2027
• Exhibit 71: Chart on Women – Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on Women – Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on Women – Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on Women – Year-over-year growth 2022-2027 (%)

• 8.5 Children – Market size and forecast 2022-2027
• Exhibit 75: Chart on Children – Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on Children – Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on Children – Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Children – Year-over-year growth 2022-2027 (%)

• 8.6 Market opportunity by End-user 
• Exhibit 79: Market opportunity by End-user ($ million)
• Exhibit 80: Data Table on Market opportunity by End-user ($ million)

9 Customer Landscape

• 9.1 Customer landscape overview 
• Exhibit 81: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 82: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 83: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 84: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 85: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 86: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 87: Matrix on vendor position and classification

• 12.3 Adidas AG 
• Exhibit 88: Adidas AG – Overview
• Exhibit 89: Adidas AG – Business segments
• Exhibit 90: Adidas AG – Key news
• Exhibit 91: Adidas AG – Key offerings
• Exhibit 92: Adidas AG – Segment focus

• 12.4 Amer Sports Corp. 
• Exhibit 93: Amer Sports Corp. – Overview
• Exhibit 94: Amer Sports Corp. – Product / Service
• Exhibit 95: Amer Sports Corp. – Key offerings

• 12.5 ASICS Corp. 
• Exhibit 96: ASICS Corp. – Overview
• Exhibit 97: ASICS Corp. – Business segments
• Exhibit 98: ASICS Corp. – Key news
• Exhibit 99: ASICS Corp. – Key offerings
• Exhibit 100: ASICS Corp. – Segment focus

• 12.6 Brooks Sports Inc. 
• Exhibit 101: Brooks Sports Inc. – Overview
• Exhibit 102: Brooks Sports Inc. – Product / Service
• Exhibit 103: Brooks Sports Inc. – Key offerings

• 12.7 Columbia Sportswear Co. 
• Exhibit 104: Columbia Sportswear Co. – Overview
• Exhibit 105: Columbia Sportswear Co. – Business segments
• Exhibit 106: Columbia Sportswear Co. – Key news
• Exhibit 107: Columbia Sportswear Co. – Key offerings
• Exhibit 108: Columbia Sportswear Co. – Segment focus

• 12.8 Fila Holdings Corp 
• Exhibit 109: Fila Holdings Corp – Overview
• Exhibit 110: Fila Holdings Corp – Business segments
• Exhibit 111: Fila Holdings Corp – Key offerings
• Exhibit 112: Fila Holdings Corp – Segment focus

• 12.9 GEOX Spa 
• Exhibit 113: GEOX Spa – Overview
• Exhibit 114: GEOX Spa – Business segments
• Exhibit 115: GEOX Spa – Key offerings
• Exhibit 116: GEOX Spa – Segment focus

• 12.10 Mizuno Corp. 
• Exhibit 117: Mizuno Corp. – Overview
• Exhibit 118: Mizuno Corp. – Business segments
• Exhibit 119: Mizuno Corp. – Key offerings
• Exhibit 120: Mizuno Corp. – Segment focus

• 12.11 New Balance Athletics Inc. 
• Exhibit 121: New Balance Athletics Inc. – Overview
• Exhibit 122: New Balance Athletics Inc. – Product / Service
• Exhibit 123: New Balance Athletics Inc. – Key offerings

• 12.12 Nike Inc. 
• Exhibit 124: Nike Inc. – Overview
• Exhibit 125: Nike Inc. – Business segments
• Exhibit 126: Nike Inc. – Key news
• Exhibit 127: Nike Inc. – Key offerings
• Exhibit 128: Nike Inc. – Segment focus

• 12.13 PUMA SE 
• Exhibit 129: PUMA SE – Overview
• Exhibit 130: PUMA SE – Business segments
• Exhibit 131: PUMA SE – Key news
• Exhibit 132: PUMA SE – Key offerings
• Exhibit 133: PUMA SE – Segment focus

• 12.14 Skechers USA Inc. 
• Exhibit 134: Skechers USA Inc. – Overview
• Exhibit 135: Skechers USA Inc. – Business segments
• Exhibit 136: Skechers USA Inc. – Key offerings
• Exhibit 137: Skechers USA Inc. – Segment focus

• 12.15 Under Armour Inc. 
• Exhibit 138: Under Armour Inc. – Overview
• Exhibit 139: Under Armour Inc. – Business segments
• Exhibit 140: Under Armour Inc. – Key offerings
• Exhibit 141: Under Armour Inc. – Segment focus

• 12.16 VF Corp. 
• Exhibit 142: VF Corp. – Overview
• Exhibit 143: VF Corp. – Business segments
• Exhibit 144: VF Corp. – Key news
• Exhibit 145: VF Corp. – Key offerings
• Exhibit 146: VF Corp. – Segment focus

• 12.17 Wolverine World Wide Inc. 
• Exhibit 147: Wolverine World Wide Inc. – Overview
• Exhibit 148: Wolverine World Wide Inc. – Business segments
• Exhibit 149: Wolverine World Wide Inc. – Key offerings
• Exhibit 150: Wolverine World Wide Inc. – Segment focus

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 151: Inclusions checklist
• Exhibit 152: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 153: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 154: Research methodology
• Exhibit 155: Validation techniques employed for market sizing
• Exhibit 156: Information sources

• 13.5 List of abbreviations 
• Exhibit 157: List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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