Asia-Pacific Smartphone Tariff Tracker and Analysis Service 2023: How Operator Marketing Strategies Create Plans to Retain Loyalty, Entice New Customers and Increase Usage and Value

DUBLIN, Feb. 8, 2023 /PRNewswire/ — The “Asia-Pacific Smartphone Tariff Tracker and Analysis – 2023” report has been added to’s offering.

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Pricing is used as one of the key differentiators by mobile operators across the industry. To keep up-to-date with the increased complexity of packages offered is a challenge.

The analyst has researched and collated prices for post- and prepaid smartphone price plans across Asia-Pacific since 2006 and has been updating it every quarter since.

Prices presented in local currency, Euros and USD allow for a speedy and like-for-like comparison of the 400+ price plans covered.

Key information collected and provided in the excel spreadsheet include:

  • Name of operator
  • Effective/Verified Date
  • Type of customer (Consumer, Youth, Senior etc)
  • Type of subscription (Postpaid/Prepaid,Hybrid)
  • Contract term for Postpaid plans(m-t-m, 6, 12, 18, 24 plans)
  • Validity for prepaid plans
  • Name of Plan
  • Cost in local currencies and Euro (inclusive and exclusive of tax)
  • Inclusive allowances such as Voice, IDD, SMS, MMS, Data, roaming VAS, others, a separate column for each of these)
  • Charges (per min, per SMS, per MMS, per 1 Mbyte of Data
  • Tax rate
  • Comments (these relate to the price plan and provide additional information such as add-on details)

In this continuously updated service – every quarter – based on a survey of providers, the database will illustrate how operator marketing strategies create plans to retain loyalty, entice new customers and increase usage and value.

The database also highlights key changes announced by operators since the previous update which are easily identifiable as marked in red.

Geographical coverage (mobile network operators) end of December 2022:

  • Australia Telstra/Sub-brand Belong
  • Australia Telstra
  • Australia Vodafone
  • Australia Optus
  • Bangladesh Grameenphone
  • Hong Kong 3
  • Hong Kong CSL
  • Hong Kong SmarTone
  • Hong Kong China Mobile
  • India VI (Mumbai)
  • Japan Softbank
  • Japan DoCoMo
  • Japan Rakuten
  • Laos Unite
  • Macau CTM
  • Malaysia Celcom
  • Malaysia DiGi
  • Malaysia Maxis
  • Myanmar Telenor
  • New Zealand Spark (Telekom NZ)
  • New Zealand Spark’s sub-brand Skinny
  • New Zealand Vodafone
  • New Zealand 2 degrees
  • Pakistan Jazz
  • Singapore M1
  • Singapore SingTel
  • Singapore Starhub
  • Singapore TPG
  • Sri Lanka Dialog
  • Sri Lanka SLT-Mobitel
  • Taiwan Taiwan Mobile
  • Taiwan Star Telecom (Vibo)
  • Thailand AIS
  • Thailand DTAC
  • Vietnam Viettel

Key highlights of the database include:

  • Tariff price plans for consumer and business post and prepaid, presented in tabular format, in local currency, Euros and US Dollars allowing for easy comparison
  • Each plan provides details such cost and allowances that come with it.
  • All the data is updated quarterly, and changes made are marked in red.
  • Summary report provided with each update commenting on key changes
  • Researched by a multi-lingual team
  • Enquiry service provided by a tariff expert with 24-years of experience in telecoms pricing

Subscription includes

  • 4 Updates per annum
  • Summary report with each update
  • FREE Enquiry Service

Who should subscribe to this service

  • Government agencies with a need to compare mobile prices across countries
  • Telecommunication operators
  • Software and equipment vendors
  • Consultancies
  • Investors, Venture Capital companies and Financial Institutions

A selection of companies mentioned in this report includes

  • 2 degrees
  • 3
  • AIS
  • Celcom
  • China Mobile
  • CSL
  • CTM
  • Dialog
  • DiGi
  • DoCoMo
  • DTAC
  • Grameenphone
  • India VI (Mumbai)
  • Jazz
  • M1
  • Maxis
  • Optus
  • Rakuten
  • SingTel
  • Skinny
  • SLT-Mobitel
  • SmarTone
  • Softbank
  • Spark (Telekom NZ)
  • Star Telecom (Vibo)
  • Starhub
  • Taiwan Mobile
  • Telenor
  • Telstra
  • TPG
  • Unite
  • Vietnam Viettel
  • Vodafone

For more information about this report visit

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