Ascent Protein Adds Pre-Workout Product to its Product Lineup at The Vitamin Shoppe

New flavor of Ascent Pre-Workout now available

DENVER, September 21, 2022 /PRNewswire-PRWeb/ — Ascent Protein, a sports nutrition company offering clean products for athletes and fitness enthusiasts, announced that The Vitamin Shoppe will now permanently stock its highly popular Blueberry Raspberry Pre-Workout product in 690 stores nationwide. Sourced from the highest quality clean ingredients, Ascent Pre-Workout promises to help provide clean energy and support athletic performance without any artificial flavors or sweeteners.

“Ascent’s Blueberry Raspberry Pre-Workout is an ideal addition to The Vitamin Shoppe’s product offerings,” said Dallas Doiron, Associate Director of Sales for Ascent. “We are thrilled to offer this new flavor as a permanent expansion to The Vitamin Shoppe’s shelves. The category today is oversaturated with high stimulant, synthetic, artificial drinks and Ascent’s version gives consumers a clean choice that they can trust, to get just the right energy and focus. The Vitamin Shoppe customers are dedicated to becoming their best self and we are dedicated to supplying them with the right products to get there.”

Ascent Pre-Workout has an unbeatable taste with no artificial flavors or sweeteners, supplying a clean source of energy and hydration to help fuel your workouts. One serving contains 150 mg of caffeine naturally sourced from coffee fruit extract and 250 mg of electrolytes to replenish hydration lost through exercise. In addition to Blueberry Raspberry, The Vitamin Shoppe customers can pick up two other Pre-Workout flavors: Orange Mango and Raspberry Lemonade.
Ascent product offerings in The Vitamin Shoppe include Native Fuel(R) Whey Protein Powder, and Organic Plant Protein powder blend.

Since launching in 2016, Ascent has quickly become one of America’s fastest growing sports nutrition companies. Consumers continue to praise Ascent’s products as one of the top-rated whey proteins on Amazon. Ascent Protein is trusted by some of the world’s most prominent elite athletes, including professional running back Jonathan Taylor, two-time CrossFit Games Champion Katrin Davidsdottir, and Team USA Weightlifting athletes CJ Cummings and Jourdan Delacruz.


About Ascent Protein
Ascent® was created to naturally improve athletic performance and is The Official Sponsor of Hard Work®. Ascent launched in 2016 and has continued to bring innovative products to the market, while remaining committed to their high-quality standards and offering products with straight-forward ingredients and nothing artificial. All Ascent products contain zero artificial flavors and sweeteners and are Certified Gluten Free, and Informed Choice Certified meaning they are third party tested for banned substances. Aligning with the admirable qualities in the athletes that Ascent serves – going the extra mile, completing an extra set, and never backing down from a challenge, Ascent pushes for high-quality results, knowing they do not come without hard work. For more information, visit

About The Vitamin Shoppe®
Lifelong Wellness Starts Here™. The Vitamin Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive null [The __title__ null] Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™. In the U.S., the Company conducts business through over 700 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners, and via its website, The company is expanding its retail footprint via an innovative, omnichannel franchising model and opened its first franchise store in 2022. Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local omnichannel partners.

Media Contact

Kim DeVigil, Ascent Protein, 1 720-550-3751, [email protected]

Sara Brewer, Ascent Protein, 303-600-2558, [email protected]


SOURCE Ascent Protein

Ascent Protein Adds Pre-Workout Product to its Product Lineup at The Vitamin Shoppe WeeklyReviewer

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