Applied Marketing Science Launches New Website and Extensive Customer Insights Resource Center

WALTHAM, Mass., Aug. 15, 2021 /PRNewswire-PRWeb/ — Applied Marketing Science (AMS), a fast-growing Boston-based insights research firm, is excited to announce a new website for their Insights for Innovation Practice. The website includes comprehensive resources to help brands expand their customer insights.

The new website is designed to empower business-to-business, medical and consumer brands to answer key business questions using market research. The resources section filters by industry and research method, helping visitors to discover relatable content for even the most niche industries.

“This site was created with the user experience in mind,” says Kristyn Corrigan, a principal and Innovation Practice lead at AMS. “As a customer insights and strategy consulting firm, we understand the innovation challenges that businesses face. This is a resource for brands to learn how market research can uncover the comprehensive insights they need to successfully innovate in today’s changing environment” says Corrigan.

The new site also features an extensive Voice of the Customer insights training section where visitors can learn more about private workshops for their teams and register for public sessions.

AMS invites visitors to explore the new content-rich website. “Website visitors can stay informed with the latest AMS content and industry news by joining our email subscription list” says Corrigan. “Our goal is to provide fresh and informative content to subscribers through our articles, blog posts, case studies, guides, videos, webinars, and whitepapers,” says Corrigan.

You can visit the Applied Marketing website at

About Applied Marketing Science

Applied Marketing Science (AMS) is a leading-edge market research and consulting firm. For more than 30 years, AMS has helped product developers, customer experience professionals, and executives use customer insights to develop better products and services. With roots in the MIT Sloan School of Management, AMS takes pride in utilizing systematic and cutting-edge methodologies. The AMS insights consulting team is experienced in difficult markets with complex value chains and sophisticated customers, as well as in broad consumer markets with extensive segments and usage occasions. Whether you need top-notch research to inform urgent decisions, or you want to make customer insights a core competency of your team, AMS is your trusted insights partner.

Media Contact

Marketing Department, Applied Marketing Science, Inc., +1 (781) 250-6332, [email protected]


SOURCE Applied Marketing Science, Inc.

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