USD 3.86 Bn incremental growth expected in Audience Analytics Market — North America to have significant market share

NEW YORK, Sept. 26, 2022 /PRNewswire/ — The audience analytics market size is expected to increase by USD 3.86 billion, accelerating at a CAGR of 11.15% during the forecast period. The report considers various aspects such as the consumer base, adoption rate, average selling price, revenue generated by vendors, and various other factors to estimate the market size. Download Sample PDF Report Here to get an idea of the overall scope of the full report.

The market is driven by the rising penetration of mobile computing devices. In addition, recent developments are anticipated to boost the growth of the audience analytics market.

The adoption of smartphones and tablets has increased significantly across the world. This can be attributed to factors such as growing digital literacy, increasing per capita income, the growing availability of low-cost smartphones, and rising internet penetration. The high adoption of these mobile devices is encouraging various brands to develop their own mobile-compatible applications to enhance the customer experience. For instance, retailers are launching Shopping apps to offer better connectivity and easy payment options for an extremely convenient online shopping experience. These apps also record the personal information of users, which helps vendors retain customers through targeted advertising and by providing a tailored shopping experience. All these factors are fostering the growth of the global audience analytics market.

Major Audience Analytics Companies:

  • 3DiVi Inc
  • Adobe Inc.
  • Akamai Technologies Inc.
  • Alfi Inc
  • AlmondNet Inc
  • Alphabet Inc.
  • Bosch Rexroth AG
  • Brandchats
  • Brandwatch
  • CabinetM Inc
  • Comscore Inc.
  • Emplifi Inc
  • FiscOwl LLC
  • Flytxt
  • International Business Machines Corp.
  • Lotame Solutions Inc.
  • Oracle Corp.
  • Ormax Media Pvt Ltd
  • Quividi
  • SAS Institute Inc.
  • Sightcorp BV
  • StoryFit
  • Telmar Group Inc
  • Verimatrix Inc.

The global audience analytics market is segmented as follows:

Audience Analytics Market by Application

  • Sales and marketing management – size and forecast 2021-2026
  • Customer experience engagement – size and forecast 2021-2026
  • Competitive intelligence – size and forecast 2021-2026

The market growth in the sales and marketing management segment will be significant over the forecast period. The segment is driven by the need to analyze the opinions and views about the brand and products and obtain information on details that can help brands create awareness and connect with the customers.

Audience Analytics Market by Geography

  • North America – size and forecast 2021-2026
  • Europe – size and forecast 2021-2026
  • APAC – size and forecast 2021-2026
  • Middle East and Africa – size and forecast 2021-2026
  • South America – size and forecast 2021-2026

North America will dominate the market, occupying 44% of the global market share. The growth of the regional market is driven by the high adoption of advanced technologies and the increasing demand for analytics solutions in various end-user industries, such as healthcare, retail, media and entertainment, and banking, financial services and insurance (BFSI). The presence of some of the key vendors including International Business Machines Corp., Adobe, Inc., Comscore, Inc., and several others will also contribute to the growth of the audience analytics market in North America.

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Audience Analytics Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 11.15%

Market growth 2022-2026

USD 3.86 billion

Market structure

Fragmented

YoY growth (%)

9.07

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 44%

Key consumer countries

US, China, India, Germany, and UK

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

3DiVi Inc, Adobe Inc., Akamai Technologies Inc., Alfi Inc, AlmondNet Inc, Alphabet Inc., Bosch Rexroth AG, Brandchats, Brandwatch, CabinetM Inc, Comscore Inc., Emplifi Inc, FiscOwl LLC, Flytxt, International Business Machines Corp., Lotame Solutions Inc., Oracle Corp., Ormax Media Pvt Ltd, Quividi, SAS Institute Inc., Sightcorp BV, StoryFit, Telmar Group Inc, and Verimatrix Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of contents:

1 Executive Summary

  • 1.1 Market overview 
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem 
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition 
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
  • 3.4 Market outlook: Forecast for 2021-2026 
    • Exhibit 13: Chart on Global – Market size and forecast 2021-2026 ($ million)
    • Exhibit 14: Data Table on Global – Market size and forecast 2021-2026 ($ million)
    • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
    • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary 
    • Exhibit 17: Five forces analysis – Comparison between 2021 and 2026
  • 4.2 Bargaining power of buyers 
    • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
  • 4.3 Bargaining power of suppliers 
    • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
  • 4.4 Threat of new entrants 
    • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
  • 4.5 Threat of substitutes 
    • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
  • 4.6 Threat of rivalry 
    • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
  • 4.7 Market condition 
    • Exhibit 23: Chart on Market condition – Five forces 2021 and 2026

5 Market Segmentation by Application

  • 5.1 Market segments 
    • Exhibit 24: Chart on Application – Market share 2021-2026 (%)
    • Exhibit 25: Data Table on Application – Market share 2021-2026 (%)
  • 5.2 Comparison by Application 
    • Exhibit 26: Chart on Comparison by Application
    • Exhibit 27: Data Table on Comparison by Application
  • 5.3 Sales and marketing management – Market size and forecast 2021-2026 
    • Exhibit 28: Chart on Sales and marketing management – Market size and forecast 2021-2026 ($ million)
    • Exhibit 29: Data Table on Sales and marketing management – Market size and forecast 2021-2026 ($ million)
    • Exhibit 30: Chart on Sales and marketing management – Year-over-year growth 2021-2026 (%)
    • Exhibit 31: Data Table on Sales and marketing management – Year-over-year growth 2021-2026 (%)
  • 5.4 Customer experience engagement – Market size and forecast 2021-2026 
    • Exhibit 32: Chart on Customer experience engagement – Market size and forecast 2021-2026 ($ million)
    • Exhibit 33: Data Table on Customer experience engagement – Market size and forecast 2021-2026 ($ million)
    • Exhibit 34: Chart on Customer experience engagement – Year-over-year growth 2021-2026 (%)
    • Exhibit 35: Data Table on Customer experience engagement – Year-over-year growth 2021-2026 (%)
  • 5.5 Competitive intelligence – Market size and forecast 2021-2026 
    • Exhibit 36: Chart on Competitive intelligence – Market size and forecast 2021-2026 ($ million)
    • Exhibit 37: Data Table on Competitive intelligence – Market size and forecast 2021-2026 ($ million)
    • Exhibit 38: Chart on Competitive intelligence – Year-over-year growth 2021-2026 (%)
    • Exhibit 39: Data Table on Competitive intelligence – Year-over-year growth 2021-2026 (%)
  • 5.6 Market opportunity by Application 
    • Exhibit 40: Market opportunity by Application ($ million)

6 Customer Landscape

  • 6.1 Customer landscape overview 
    • Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

  • 7.1 Geographic segmentation 
    • Exhibit 42: Chart on Market share by geography 2021-2026 (%)
    • Exhibit 43: Data Table on Market share by geography 2021-2026 (%)
  • 7.2 Geographic comparison 
    • Exhibit 44: Chart on Geographic comparison
    • Exhibit 45: Data Table on Geographic comparison
  • 7.3 North America – Market size and forecast 2021-2026
    • Exhibit 46: Chart on North America – Market size and forecast 2021-2026 ($ million)
    • Exhibit 47: Data Table on North America – Market size and forecast 2021-2026 ($ million)
    • Exhibit 48: Chart on North America – Year-over-year growth 2021-2026 (%)
    • Exhibit 49: Data Table on North America – Year-over-year growth 2021-2026 (%)
  • 7.4 Europe – Market size and forecast 2021-2026
    • Exhibit 50: Chart on Europe – Market size and forecast 2021-2026 ($ million)
    • Exhibit 51: Data Table on Europe – Market size and forecast 2021-2026 ($ million)
    • Exhibit 52: Chart on Europe – Year-over-year growth 2021-2026 (%)
    • Exhibit 53: Data Table on Europe – Year-over-year growth 2021-2026 (%)
  • 7.5 APAC – Market size and forecast 2021-2026
    • Exhibit 54: Chart on APAC – Market size and forecast 2021-2026 ($ million)
    • Exhibit 55: Data Table on APAC – Market size and forecast 2021-2026 ($ million)
    • Exhibit 56: Chart on APAC – Year-over-year growth 2021-2026 (%)
    • Exhibit 57: Data Table on APAC – Year-over-year growth 2021-2026 (%)
  • 7.6 Middle East and Africa – Market size and forecast 2021-2026 
    • Exhibit 58: Chart on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
    • Exhibit 59: Data Table on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
    • Exhibit 60: Chart on Middle East and Africa – Year-over-year growth 2021-2026 (%)
    • Exhibit 61: Data Table on Middle East and Africa – Year-over-year growth 2021-2026 (%)
  • 7.7 South America – Market size and forecast 2021-2026
    • Exhibit 62: Chart on South America – Market size and forecast 2021-2026 ($ million)
    • Exhibit 63: Data Table on South America – Market size and forecast 2021-2026 ($ million)
    • Exhibit 64: Chart on South America – Year-over-year growth 2021-2026 (%)
    • Exhibit 65: Data Table on South America – Year-over-year growth 2021-2026 (%)
  • 7.8 US – Market size and forecast 2021-2026
    • Exhibit 66: Chart on US – Market size and forecast 2021-2026 ($ million)
    • Exhibit 67: Data Table on US – Market size and forecast 2021-2026 ($ million)
    • Exhibit 68: Chart on US – Year-over-year growth 2021-2026 (%)
    • Exhibit 69: Data Table on US – Year-over-year growth 2021-2026 (%)
  • 7.9 Germany – Market size and forecast 2021-2026
    • Exhibit 70: Chart on Germany – Market size and forecast 2021-2026 ($ million)
    • Exhibit 71: Data Table on Germany – Market size and forecast 2021-2026 ($ million)
    • Exhibit 72: Chart on Germany – Year-over-year growth 2021-2026 (%)
    • Exhibit 73: Data Table on Germany – Year-over-year growth 2021-2026 (%)
  • 7.10 China – Market size and forecast 2021-2026
    • Exhibit 74: Chart on China – Market size and forecast 2021-2026 ($ million)
    • Exhibit 75: Data Table on China – Market size and forecast 2021-2026 ($ million)
    • Exhibit 76: Chart on China – Year-over-year growth 2021-2026 (%)
    • Exhibit 77: Data Table on China – Year-over-year growth 2021-2026 (%)
  • 7.11 UK – Market size and forecast 2021-2026
    • Exhibit 78: Chart on UK – Market size and forecast 2021-2026 ($ million)
    • Exhibit 79: Data Table on UK – Market size and forecast 2021-2026 ($ million)
    • Exhibit 80: Chart on UK – Year-over-year growth 2021-2026 (%)
    • Exhibit 81: Data Table on UK – Year-over-year growth 2021-2026 (%)
  • 7.12 India – Market size and forecast 2021-2026
    • Exhibit 82: Chart on India – Market size and forecast 2021-2026 ($ million)
    • Exhibit 83: Data Table on India – Market size and forecast 2021-2026 ($ million)
    • Exhibit 84: Chart on India – Year-over-year growth 2021-2026 (%)
    • Exhibit 85: Data Table on India – Year-over-year growth 2021-2026 (%)
  • 7.13 Market opportunity by geography 
    • Exhibit 86: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

  • 8.1 Market drivers
  • 8.2 Market challenges
  • 8.3 Impact of drivers and challenges 
    • Exhibit 87: Impact of drivers and challenges in 2021 and 2026
  • 8.4 Market trends

9 Vendor Landscape

  • 9.1 Overview
  • 9.2 Vendor landscape 
    • Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
  • 9.3 Landscape disruption 
    • Exhibit 89: Overview on factors of disruption
  • 9.4 Industry risks 
    • Exhibit 90: Impact of key risks on business

10 Vendor Analysis

  • 10.1 Vendors covered 
    • Exhibit 91: Vendors covered
  • 10.2 Market positioning of vendors 
    • Exhibit 92: Matrix on vendor position and classification
  • 10.3 Adobe Inc. 
    • Exhibit 93: Adobe Inc. – Overview
    • Exhibit 94: Adobe Inc. – Business segments
    • Exhibit 95: Adobe Inc. – Key news
    • Exhibit 96: Adobe Inc. – Key offerings
    • Exhibit 97: Adobe Inc. – Segment focus
  • 10.4 Akamai Technologies Inc. 
    • Exhibit 98: Akamai Technologies Inc. – Overview
    • Exhibit 99: Akamai Technologies Inc. – Business segments
    • Exhibit 100: Akamai Technologies Inc. – Key offerings
    • Exhibit 101: Akamai Technologies Inc. – Segment focus
  • 10.5 Alphabet Inc. 
    • Exhibit 102: Alphabet Inc. – Overview
    • Exhibit 103: Alphabet Inc. – Business segments
    • Exhibit 104: Alphabet Inc. – Key news
    • Exhibit 105: Alphabet Inc. – Key offerings
    • Exhibit 106: Alphabet Inc. – Segment focus
  • 10.6 Bosch Rexroth AG 
    • Exhibit 107: Bosch Rexroth AG – Overview
    • Exhibit 108: Bosch Rexroth AG – Product / Service
    • Exhibit 109: Bosch Rexroth AG – Key offerings
  • 10.7 CabinetM Inc 
    • Exhibit 110: CabinetM Inc – Overview
    • Exhibit 111: CabinetM Inc – Product / Service
    • Exhibit 112: CabinetM Inc – Key offerings
  • 10.8 Comscore Inc. 
    • Exhibit 113: Comscore Inc. – Overview
    • Exhibit 114: Comscore Inc. – Product / Service
    • Exhibit 115: Comscore Inc. – Key offerings
  • 10.9 Emplifi Inc 
    • Exhibit 116: Emplifi Inc – Overview
    • Exhibit 117: Emplifi Inc – Product / Service
    • Exhibit 118: Emplifi Inc – Key offerings
  • 10.10 International Business Machines Corp.
    • Exhibit 119: International Business Machines Corp. – Overview
    • Exhibit 120: International Business Machines Corp. – Business segments
    • Exhibit 121: International Business Machines Corp. – Key offerings
    • Exhibit 122: International Business Machines Corp. – Segment focus
  • 10.11 Oracle Corp. 
    • Exhibit 123: Oracle Corp. – Overview
    • Exhibit 124: Oracle Corp. – Business segments
    • Exhibit 125: Oracle Corp. – Key news
    • Exhibit 126: Oracle Corp. – Key offerings
    • Exhibit 127: Oracle Corp. – Segment focus
  • 10.12 SAS Institute Inc. 
    • Exhibit 128: SAS Institute Inc. – Overview
    • Exhibit 129: SAS Institute Inc. – Product / Service
    • Exhibit 130: SAS Institute Inc. – Key news
    • Exhibit 131: SAS Institute Inc. – Key offerings

11 Appendix

  • 11.1 Scope of the report
  • 11.2 Inclusions and exclusions checklist 
    • Exhibit 132: Inclusions checklist
    • Exhibit 133: Exclusions checklist
  • 11.3 Currency conversion rates for US$ 
    • Exhibit 134: Currency conversion rates for US$
  • 11.4 Research methodology 
    • Exhibit 135: Research methodology
    • Exhibit 136: Validation techniques employed for market sizing
    • Exhibit 137: Information sources
  • 11.5 List of abbreviations 
    • Exhibit 138: List of abbreviations
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