Sports Nutrition Market in Europe – 40% of Growth to Originate from the UK| Non-Protein Sports Nutrition Segment to be Significant for Revenue Generation |17000+ Technavio Reports

NEW YORK, March 14, 2022 /PRNewswire/ — The sports nutrition market in Europe is expected to grow by USD 2.01 billion from 2021 to 2026, progressing at a CAGR of  8.01% as per the latest market report by Technavio. 40% of the market’s growth will originate from the UK during the forecast period. Market growth in this country will be faster than the growth of the market in Italy, France, and the Rest of Europe. The increasing number of people enrolling in fitness centers and the growing demand for protein-based products such as sports nutrition products will facilitate the sports nutrition market growth in Europe in the UK over the forecast period

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Sports Nutrition Market in Europe: Segmentation Analysis

This market research report segments the sports nutrition market in Europe by Application (Non-protein sports nutrition, Protein powder, Protein RTD, and Protein bar) and Geography (UK, Germany, Italy, France, and the Rest of Europe).

The sports nutrition market share growth in Europe by the non-protein sports nutrition segment will be significant for revenue generation. Carbohydrate-based gels and bars are offered in various flavors such as raspberry and lime, with other ingredients such as caffeine. The increasing adoption of carbohydrate gels and bars is driving revenue growth in the non-protein sports nutrition segment.

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Sports Nutrition Market in Europe: Rising inclination toward fitness owing to increasing awareness of lifestyle-related conditions to drive growth

The key factor driving growth in the sports nutrition market in Europe is the rising inclination toward fitness owing to increasing awareness of the lifestyle-related condition. This is encouraging them to adopt various fitness regimes, and most consumers have started actively participating in fitness and sports activities. The involvement in fitness regimens has created the need for energy boosters to enhance performance to achieve the desired results. Similar factors are also responsible for the increasing consumption of sports nutrition products among sportspersons, both amateur and professional. The sales of sports nutrition products through gyms and fitness centers in the region have increased significantly in the past few years. Hence, the increased participation in fitness programs and sports are contributing to the market’s growth. 

Sports Nutrition Market in Europe: Advances in sports nutrition products to be a major trend

The advances in sports nutrition products are major trends supporting the sports nutrition market share growth in EuropeThe sports nutrition market in Europe is competitive. To have a competitive edge, vendors are diverting significant shares of their revenue into product R&D and innovation. Such initiatives have resulted in the increasing launch of products with customized, advanced, and improved health and nutritional offerings. The fortification of nutritional substances such as vitamin D, probiotics, and glycerol in sports nutrition products is an upcoming trend, which is expected to bring promising results in sports nutrition products for athletes. Vendors are constantly focusing on adding a new range of flavors in their product offerings to overcome the bland taste of proteins and attract consumers based on the choices of flavors. The availability of advanced sports nutrition products with improved flavors and benefits is expected to drive sales growth.

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Sports Nutrition Market In Europe Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 8.01%

Market growth 2022-2026

USD 2.01 billion

Market structure


YoY growth (%)


Performing market contribution

UK at 40%

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Abbott Laboratories, Ajinomoto Co. Inc., Glanbia Plc, GlaxoSmithKline Plc, Iovate Health Sciences International Inc., Lonza Group Ltd., NUTREND DS AS, PepsiCo Inc., TRIPOINT GmbH, and Ultimate Nutrition Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Content

1. Executive Summary                           

                1.1 Market Overview

                                Exhibit 01:  Key Finding 1

                                Exhibit 02:  Key finding 2

                                Exhibit 03:  Key finding 3

                                Exhibit 04:  Key finding 5

                                Exhibit 05:  Key finding 6

                                Exhibit 06:  Key Finding 7

2. Market Landscape                             

                2.1 Market ecosystem             

                                2.1.1 Parent market

                                Exhibit 07:  Parent market

                                Exhibit 08:  Market characteristics

                2.2 Value chain analysis           

                                Exhibit 09:  Value chain analysis : Packaged Foods and Meats

                                2.2.1 Inputs

                                2.2.2 Inbound logistics

                                2.2.3 Primary processing

                                2.2.4 Secondary and tertiary processing

                                2.2.5 Outbound logistics

                                2.2.6 End-customers

                                2.2.7 Marketing and sales

                                2.2.8 Services

                                2.2.9 Innovations

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 10:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 11:  Market segments

                3.3 Market size 2021 

                3.4 Market outlook: Forecast for 2021 – 2026 

                                3.4.1 Estimating growth rates for emerging and high-growth markets

                                3.4.2 Estimating growth rates for mature markets

                                Exhibit 12:  Global – Market size and forecast 2021 – 2026 ($ million)

                                Exhibit 13:  Global market: Year-over-year growth 2021 – 2026 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 14:  Five forces analysis 2021 and 2026

                4.2 Bargaining power of buyers           

                                Exhibit 15:  Bargaining power of buyers

                4.3 Bargaining power of suppliers       

                                Exhibit 16:  Bargaining power of suppliers

                4.4 Threat of new entrants    

                                Exhibit 17:  Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 18: Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 19: Threat of rivalry

                4.7 Market condition

                                Exhibit 20:  Market condition – Five forces 2021

5. Market Segmentation by Application                       

                5.1 Market segments

                                The segments covered in this chapter are:

  • Non-protein sports nutrition
  • Protein powder
  • Protein RTD
  • Protein bar

                                Exhibit 21:  Application – Market share 2021-2026 (%)

                5.2 Comparison by Application             

                                Exhibit 22:  Comparison by Application

                5.3 Non-protein sports nutrition – Market size and forecast 2021-2026                

                                Exhibit 23:  Non-protein sports nutrition – Market size and forecast 2021-2026 ($ million)

                                Exhibit 24:  Non-protein sports nutrition – Year-over-year growth 2021-2026 (%)

                5.4 Protein powder – Market size and forecast 2021-2026          

                                Exhibit 25:  Protein powder – Market size and forecast 2021-2026 ($ million)

                                Exhibit 26:  Protein powder – Year-over-year growth 2021-2026 (%)

                5.5 Protein RTD – Market size and forecast 2021-2026 

                                Exhibit 27:  Protein RTD – Market size and forecast 2021-2026 ($ million)

                                Exhibit 28:  Protein RTD – Year-over-year growth 2021-2026 (%)

                5.6 Protein bar – Market size and forecast 2021-2026  

                                Exhibit 29:  Protein bar – Market size and forecast 2021-2026 ($ million)

                                Exhibit 30:  Protein bar – Year-over-year growth 2021-2026 (%)

                5.7 Market opportunity by Application              

                                Exhibit 31:  Market opportunity by Application

6. Customer landscape                         

                                Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                6.1 Overview

                                Exhibit 32:  Customer landscape

7. Geographic Landscape                     

                7.1 Geographic segmentation

                                The regions covered in the report are:

  • UK
  • Germany
  • Italy
  • France
  • Rest of Europe

                                Exhibit 33:  Market share by geography 2021-2026 (%)

                7.2 Geographic comparison   

                                Exhibit 34:  Geographic comparison

                7.3 UK – Market size and forecast 2021-2026   

                                Exhibit 35:   UK – Market size and forecast 2021-2026 ($ million)

                                Exhibit 36:  UK – Year-over-year growth 2021-2026 (%)

                7.4 Germany – Market size and forecast 2021-2026      

                                Exhibit 37:   Germany – Market size and forecast 2021-2026 ($ million)

                                Exhibit 38:  Germany – Year-over-year growth 2021-2026 (%)

                7.5 Italy – Market size and forecast 2021-2026

                                Exhibit 39:   Italy – Market size and forecast 2021-2026 ($ million)

                                Exhibit 40:  Italy – Year-over-year growth 2021-2026 (%)

                7.6 France – Market size and forecast 2021-2026           

                                Exhibit 41:   France – Market size and forecast 2021-2026 ($ million)

                                Exhibit 42:  France – Year-over-year growth 2021-2026 (%)

                7.7 Rest of Europe – Market size and forecast 2021-2026           

                                Exhibit 43:   Rest of Europe – Market size and forecast 2021-2026 ($ million)

                                Exhibit 44:  Rest of Europe – Year-over-year growth 2021-2026 (%)

                7.8 Market opportunity by geography

                                Exhibit 45:  Market opportunity by geography ($ million)

8. Drivers, Challenges, and Trends                   

                8.1 Market drivers     

                                8.1.1 Rising inclination toward fitness owing to increasing awareness of lifestyle-related conditions

                                8.1.2 Growing consumption from non-sports enthusiasts and the elderly population

                                8.1.3 Increasing number of promotional activities 

                8.2 Market challenges              

                                8.2.1 Significant threat from counterfeit products

                                8.2.2 Risk of product contamination

                                8.2.3 Stringent regulations and guidelines by the European Union

                                Exhibit 46:  Impact of drivers and challenges

                8.3 Market trends      

                                8.3.1 Advances in sports nutrition products

                                8.3.2 Growing consumer preference for clean labels in sports nutrition products

                                8.3.3 Increase in number of fitness centers and sports clubs

9. Vendor Landscape                             

                9.1 Overview

                                Exhibit 47:  Vendor landscape

                9.2 Landscape disruption        

                                Exhibit 48:  Landscape disruption

                                Exhibit 49:  Industry risks

                9.3 Competitive landscape     

10. Vendor Analysis               

                10.1 Vendors covered              

                                Exhibit 50:  Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 51: Market positioning of vendors

                10.3 Abbott Laboratories        

                                Exhibit 52:  Abbott Laboratories – Overview

                                Exhibit 53:  Abbott Laboratories – Business segments

                                Exhibit 54:  Abbott Laboratories – Key news

                                Exhibit 55:  Abbott Laboratories – Key offerings

                                Exhibit 56:  Abbott Laboratories – Segment focus

                10.4 Ajinomoto Co. Inc.           

                                Exhibit 57:  Ajinomoto Co. Inc. – Overview

                                Exhibit 58:  Ajinomoto Co. Inc. – Business segments

                                Exhibit 59:  Ajinomoto Co. Inc – Key news

                                Exhibit 60:  Ajinomoto Co. Inc. – Key offerings

                10.5 Glanbia Plc          

                                Exhibit 61:  Glanbia Plc – Overview

                                Exhibit 62:  Glanbia Plc – Business segments

                                Exhibit 63:  Glanbia Plc – Key offerings

                                Exhibit 64:  Glanbia Plc – Segment focus

                10.6 GlaxoSmithKline Plc         

                                Exhibit 65:  GlaxoSmithKline Plc – Overview

                                Exhibit 66:  GlaxoSmithKline Plc – Business segments

                                Exhibit 67:  GlaxoSmithKline Plc. – Key news

                                Exhibit 68:  GlaxoSmithKline Plc – Key offerings

                                Exhibit 69:  GlaxoSmithKline Plc – Segment focus

                10.7 Iovate Health Sciences International Inc.

                                Exhibit 70:  Iovate Health Sciences International Inc. – Overview

                                Exhibit 71:  Iovate Health Sciences International Inc. – Product and service

                                Exhibit 72:  Iovate Health Sciences International Inc. – Key offerings

                10.8 Lonza Group Ltd.              

                                Exhibit 73:  Lonza Group Ltd. – Overview

                                Exhibit 74:  Lonza Group Ltd. – Business segments

                                Exhibit 75:  Lonza Group Ltd. – Key news

                                Exhibit 76:  Lonza Group Ltd. – Key offerings

                                Exhibit 77:  Lonza Group Ltd. – Segment focus

                10.9 NUTREND DS AS

                                Exhibit 78:  NUTREND DS AS – Overview

                                Exhibit 79:  NUTREND DS AS – Product and service

                                Exhibit 80:  NUTREND DS AS – Key offerings

                10.10 PepsiCo Inc.     

                                Exhibit 81:  PepsiCo Inc. – Overview

                                Exhibit 82:  PepsiCo Inc. – Business segments

                                Exhibit 83:  PepsiCo Inc. – Key news

                                Exhibit 84:  PepsiCo Inc. – Key offerings

                                Exhibit 85:  PepsiCo Inc. – Segment focus

                10.11 TRIPOINT GmbH             

                                Exhibit 86:  TRIPOINT GmbH – Overview

                                Exhibit 87:  TRIPOINT GmbH – Product and service

                                Exhibit 88:  TRIPOINT GmbH. – Key news

                                Exhibit 89:  TRIPOINT GmbH – Key offerings

                10.12 Ultimate Nutrition Inc. 

                                Exhibit 90:  Ultimate Nutrition Inc. – Overview

                                Exhibit 91:  Ultimate Nutrition Inc. – Product and service

                                Exhibit 92:  Ultimate Nutrition Inc. – Key offerings

11. Appendix                            

                11.1 Scope of the report         

                                11.1.1 Market definition

                                11.1.2 Objectives

                                11.1.3 Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 93:  Currency conversion rates for US$

                11.3 Research Methodology 

                                Exhibit 94:  Research Methodology

                                Exhibit 95:  Validation techniques employed for market sizing

                                Exhibit 96:  Information sources

                11.4 List of abbreviations        

                                Exhibit 97:  List of abbreviations

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research
Jesse Maida
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UK: +44 203 893 3200
Email: [email protected]

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Sports Nutrition Market in Europe - 40% of Growth to Originate from the UK| Non-Protein Sports Nutrition Segment to be Significant for Revenue Generation |17000+ Technavio Reports WeeklyReviewer

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