Smart TV market to grow by 10.33% Y-O-Y from 2022 to 2023: Growing prominence of online sales will drive Growth – Technavio

NEW YORK, Dec. 5, 2022 /PRNewswire/ — 

Smart TV market insights –

• Vendors: 15+, Including Apple Inc., BBK Electronics Corp Ltd, Haier Smart Home Co. Ltd., Hisense International Co. Ltd., Koninklijke Philips NV, LG Electronics Inc., Logitech International SA, MIRC Electronics Ltd., Panasonic Holdings Corp., Roku Inc., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd, Sony Group Corp., TCL Electronics Holdings Ltd, TOSHIBA CORP, Videocon Industries Ltd., VIZIO Holding Corp, Westinghouse Electric Corp., and Xiaomi Inc., among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Distribution channel, type, and region

To understand more about the smart TV market, request a sample report

The smart TV market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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• Add credibility to strategies
• Analyze competitor’s offerings
• Get a holistic view of the market

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In 2017, the smart TV market was valued at USD 66.56 billion. From a regional perspective, APAC held the largest market share, valued at USD 26.70 billion. The smart TV market size is estimated to grow by USD 69.33 billion from 2022 to 2027 at a CAGR of 10.81%, according to Technavio.

Smart TV market – Customer landscape

To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity
• For highlights on customer landscape analysis, download a sample!

Smart TV market – Vendor insights

The global smart TV market is moderately fragmented due to the presence of several international and domestic players. Established players have a competitive advantage owing to their large scale of operations, product differentiation, and brand equity, among other factors. Technavio report analyzes the market’s competitive landscape and offers information on several market vendors, including –

• Apple Inc. – The company offers a smart TV called Apple TV 4K with Apple TV plus, Apple Music, and Apple Arcade.
• Haier Smart Home Co. Ltd. – The company offers smart TVs such as Haier 65 OLED Android smart LED TV, Haier 70 UHD 4K Android smart TV, and Haier 75 UHD 4K Android smart TV
• Hisense International Co. Ltd. – The company offers smart TVs such as A56, A4GE, and E4G with built-in Google Assistant, Chromecast, Bluetooth, and Android

Smart TV market – Market dynamics

Major drivers:

• Technological advances in TV resolution
• Rising popularity of OTT content in smart TV
• Growing prominence of online sales

Key challenges:

• Security and privacy concerns related to smart TV
• Threat from alternate products
• Compliance costs related to the adoption of GDPR in Europe

Drivers and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this smart TV market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the smart TV market between 2023 and 2027
• Precise estimation of the size of the smart TV market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the smart TV market across APAC, North America, Europe, Middle East and Africa, and South America
• Thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of smart TV market vendors

Related reports:

• The smart TV sticks market size is estimated to grow by USD 555.88 million with a CAGR of 7.6% during the forecast period 2021 to 2026. The market is segmented by type (non-4K and 4K and above) and geography (North America, Europe, APAC, South America, and the Middle East and Africa).
• The smart home cameras market size is estimated to grow by USD 4.98 billion with a CAGR of 14.78% during the forecast period 2021 to 2026. The market is segmented by connectivity (wire-free smart home cameras and wired smart home cameras), distribution channel (offline and online), and geography (North America, APAC, Europe, South America, and Middle East and Africa). 

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Table of Content

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global smart tv market 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on Global smart tv market 2017 – 2021 ($ billion)

• 4.2 Distribution channel Segment Analysis 2017 – 2021
• Exhibit 19: Historic Market Size – Distribution channel Segment 2017 – 2021 ($ billion)

• 4.3 Application Segment Analysis 2017 – 2021
• Exhibit 20: Historic Market Size – Application Segment 2017 – 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 30: Chart on Distribution Channel – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel – Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Offline – Market size and forecast 2022-2027
• Exhibit 34: Chart on Offline – Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Offline – Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Offline – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Offline – Year-over-year growth 2022-2027 (%)

• 6.4 Online – Market size and forecast 2022-2027
• Exhibit 38: Chart on Online – Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Online – Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Online – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 42: Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments 
• Exhibit 43: Chart on Type – Market share 2022-2027 (%)
• Exhibit 44: Data Table on Type – Market share 2022-2027 (%)

• 7.2 Comparison by Type 
• Exhibit 45: Chart on Comparison by Type
• Exhibit 46: Data Table on Comparison by Type

• 7.3 Below 32 Inches – Market size and forecast 2022-2027
• Exhibit 47: Chart on Below 32 Inches – Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Data Table on Below 32 Inches – Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Chart on Below 32 Inches – Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Below 32 Inches – Year-over-year growth 2022-2027 (%)

• 7.4 32 to 45 Inches – Market size and forecast 2022-2027
• Exhibit 51: Chart on 32 to 45 Inches – Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on 32 to 45 Inches – Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on 32 to 45 Inches – Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on 32 to 45 Inches – Year-over-year growth 2022-2027 (%)

• 7.5 46 to 55 Inches – Market size and forecast 2022-2027
• Exhibit 55: Chart on 46 to 55 Inches – Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Data Table on 46 to 55 Inches – Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Chart on 46 to 55 Inches – Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on 46 to 55 Inches – Year-over-year growth 2022-2027 (%)

• 7.6 56 to 65 Inches – Market size and forecast 2022-2027
• Exhibit 59: Chart on 56 to 65 Inches – Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on 56 to 65 Inches – Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on 56 to 65 Inches – Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on 56 to 65 Inches – Year-over-year growth 2022-2027 (%)

• 7.7 Above 65 Inches – Market size and forecast 2022-2027
• Exhibit 63: Chart on Above 65 Inches – Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on Above 65 Inches – Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on Above 65 Inches – Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Above 65 Inches – Year-over-year growth 2022-2027 (%)

• 7.8 Market opportunity by Type 
• Exhibit 67: Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 APAC – Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.4 Europe – Market size and forecast 2022-2027
• Exhibit 77: Chart on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.5 North America – Market size and forecast 2022-2027
• Exhibit 81: Chart on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.6 South America – Market size and forecast 2022-2027
• Exhibit 85: Chart on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.8 China – Market size and forecast 2022-2027
• Exhibit 93: Chart on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.9 US – Market size and forecast 2022-2027
• Exhibit 97: Chart on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.10 Germany – Market size and forecast 2022-2027
• Exhibit 101: Chart on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.11 India – Market size and forecast 2022-2027
• Exhibit 105: Chart on India – Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on India – Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on India – Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on India – Year-over-year growth 2022-2027 (%)

• 9.12 UK – Market size and forecast 2022-2027
• Exhibit 109: Chart on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Data Table on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 111: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 Apple Inc. 
• Exhibit 120: Apple Inc. – Overview
• Exhibit 121: Apple Inc. – Business segments
• Exhibit 122: Apple Inc. – Key news
• Exhibit 123: Apple Inc. – Key offerings
• Exhibit 124: Apple Inc. – Segment focus

• 12.4 Haier Smart Home Co. Ltd. 
• Exhibit 125: Haier Smart Home Co. Ltd. – Overview
• Exhibit 126: Haier Smart Home Co. Ltd. – Business segments
• Exhibit 127: Haier Smart Home Co. Ltd. – Key offerings
• Exhibit 128: Haier Smart Home Co. Ltd. – Segment focus

• 12.5 Hisense International Co. Ltd. 
• Exhibit 129: Hisense International Co. Ltd. – Overview
• Exhibit 130: Hisense International Co. Ltd. – Product / Service
• Exhibit 131: Hisense International Co. Ltd. – Key offerings

• 12.6 Koninklijke Philips NV 
• Exhibit 132: Koninklijke Philips NV – Overview
• Exhibit 133: Koninklijke Philips NV – Business segments
• Exhibit 134: Koninklijke Philips NV – Key news
• Exhibit 135: Koninklijke Philips NV – Key offerings
• Exhibit 136: Koninklijke Philips NV – Segment focus

• 12.7 LG Electronics Inc. 
• Exhibit 137: LG Electronics Inc. – Overview
• Exhibit 138: LG Electronics Inc. – Business segments
• Exhibit 139: LG Electronics Inc. – Key news
• Exhibit 140: LG Electronics Inc. – Key offerings
• Exhibit 141: LG Electronics Inc. – Segment focus

• 12.8 Logitech International SA 
• Exhibit 142: Logitech International SA – Overview
• Exhibit 143: Logitech International SA – Business segments
• Exhibit 144: Logitech International SA – Key news
• Exhibit 145: Logitech International SA – Key offerings
• Exhibit 146: Logitech International SA – Segment focus

• 12.9 Panasonic Holdings Corp. 
• Exhibit 147: Panasonic Holdings Corp. – Overview
• Exhibit 148: Panasonic Holdings Corp. – Business segments
• Exhibit 149: Panasonic Holdings Corp. – Key news
• Exhibit 150: Panasonic Holdings Corp. – Key offerings
• Exhibit 151: Panasonic Holdings Corp. – Segment focus

• 12.10 Samsung Electronics Co. Ltd. 
• Exhibit 152: Samsung Electronics Co. Ltd. – Overview
• Exhibit 153: Samsung Electronics Co. Ltd. – Business segments
• Exhibit 154: Samsung Electronics Co. Ltd. – Key news
• Exhibit 155: Samsung Electronics Co. Ltd. – Key offerings
• Exhibit 156: Samsung Electronics Co. Ltd. – Segment focus

• 12.11 Sharp Corp. 
• Exhibit 157: Sharp Corp. – Overview
• Exhibit 158: Sharp Corp. – Business segments
• Exhibit 159: Sharp Corp. – Key news
• Exhibit 160: Sharp Corp. – Key offerings
• Exhibit 161: Sharp Corp. – Segment focus

• 12.12 Skyworth Group Ltd 
• Exhibit 162: Skyworth Group Ltd – Overview
• Exhibit 163: Skyworth Group Ltd – Product / Service
• Exhibit 164: Skyworth Group Ltd – Key offerings

• 12.13 Sony Group Corp. 
• Exhibit 165: Sony Group Corp. – Overview
• Exhibit 166: Sony Group Corp. – Business segments
• Exhibit 167: Sony Group Corp. – Key news
• Exhibit 168: Sony Group Corp. – Key offerings
• Exhibit 169: Sony Group Corp. – Segment focus

• 12.14 TCL Electronics Holdings Ltd 
• Exhibit 170: TCL Electronics Holdings Ltd – Overview
• Exhibit 171: TCL Electronics Holdings Ltd – Business segments
• Exhibit 172: TCL Electronics Holdings Ltd – Key news
• Exhibit 173: TCL Electronics Holdings Ltd – Key offerings
• Exhibit 174: TCL Electronics Holdings Ltd – Segment focus

• 12.15 Videocon Industries Ltd. 
• Exhibit 175: Videocon Industries Ltd. – Overview
• Exhibit 176: Videocon Industries Ltd. – Product / Service
• Exhibit 177: Videocon Industries Ltd. – Key offerings

• 12.16 VIZIO Holding Corp 
• Exhibit 178: VIZIO Holding Corp – Overview
• Exhibit 179: VIZIO Holding Corp – Product / Service
• Exhibit 180: VIZIO Holding Corp – Key offerings

• 12.17 Xiaomi Inc. 
• Exhibit 181: Xiaomi Inc. – Overview
• Exhibit 182: Xiaomi Inc. – Business segments
• Exhibit 183: Xiaomi Inc. – Key news
• Exhibit 184: Xiaomi Inc. – Key offerings
• Exhibit 185: Xiaomi Inc. – Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 186: Inclusions checklist
• Exhibit 187: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 188: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 189: Research methodology
• Exhibit 190: Validation techniques employed for market sizing
• Exhibit 191: Information sources

• 13.5 List of abbreviations 
• Exhibit 192: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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