Set The Expectation (STE) Marks April as Most Important Fundraising Month for Sexual Assault Awareness Month

Set The Expectation Continues to Make an Impact Across the Country from Donations

LOS ANGELES,  April 17, 2023 /PRNewswire-PRWeb/ — With April recognized as Sexual Assault Awareness Month, Set The Expectation (STE), a nonprofit organization dedicated to ending sexual and interpersonal violence, is dedicating this month as the most important fundraising month of the calendar year. During Sexual Assault Awareness Month, STE is continuing its hard work to keep up with its mission and the demand of gender-based violence prevention work.

STE’s two main programs in need of donations include:

  • Building of Digital Learning Program (starting at $10,000): an accessible digital learning program that intersects all issues of gender-based violence – mental health, consent, healthy relationships, generational trauma, racism, etc. Once funding is received, STE will be working with the best subject matter experts in the country, using a top-of-the-line production company, hosting the learning program on CANVAS and partnering with five top universities to pilot the first year of the program.
  • Champions Program (starting at $5,000): Currently with five professional athletes on the roster, STE Champions partner with community agencies and groups serving families and survivors of sexual assault and domestic violence to raise awareness, highlight the needs of the community, and host events. To date, the Champions have served more than 3,000 people and donated more than $142K to local Washington, D.C. agencies.

Other areas in need of donations include:

  • Marketing and PR Efforts (starting at $3,000): STE is working with a bicoastal, award-winning public relations firm, Marketing Maven, to help grow the national reach of the nonprofit and secure speaking opportunities within the sports marketing industry.
  • General Operating Costs (starting at $1,000): As the nonprofit grows, more projects are in the works. Donations that go directly to general operating costs help scale, grow, and bring in new people to get more things accomplished across the country.

“Last year, we spent half of our budget on charitable contributions including donations to domestic violence and sexual assault centers, supplies for survivors, and in person event programming,” said founder, Brenda Tracy. “Our goal is to continue making a greater impact with our policy, advocacy, and community outreach programs. Without the support of donors, STE will not be able to keep up with the demand for new projects.”

Set The Expectation has already made changes and an impact across the country, but donations are needed to continue the growth. To recognize the contributions that STE has made for
families and survivors of sexual assault and domestic violence, later this month on April 20th,
STE Champion, James Smith-Williams, is being honored at the DC Volunteer Lawyer Project Gala in Washington, D.C. He will be receiving the 2023 Champion of Justice Award for demonstrating
extraordinary commitment to advocating for survivors, sexual and gender-based violence in
Washington, D.C.

For more information about STE or to donate, visit

About Set The Expectation (STE)

Set The Expectation (STE), founded by Brenda Tracy, is a national nonprofit organization dedicated to ending sexual and interpersonal violence through prevention work with men, advocacy, and engagement with agencies serving survivors and their families.

Media Contact

Ally Bertik, Marketing Maven, 3109947381, [email protected]


SOURCE Marketing Maven

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