Roca One Day Design Challenge celebrates a successful edition in Expo 2020 Dubai UAE

Roca’s international express design competition challenged 75 young talents from across the country to design a basin with faucet perfectly adopting the act of brushing the teeth.

“The Stone-tech” by Waheed Addin Almasri and Rama Rayes were the winner of the first prize

DUBAI, Dec. 1, 2021 /PRNewswire/ — On 6th of November, Roca One Day Design Challenge held its 5th Edition in Dubai, UAE. Over 70 participants were challenged to come up with innovative ideas for the bathroom space following a brief given at the start of the day. The contest took place on-site as part of the Expo Dubai 2020 in the Spanish Pavilion.


1st, 2nd, 3rd winner of the One Day Design Challenge UAE 5th edition together with the Jury.


The participants were tasked to design a wash basin with faucet to brush the teeth. Racing against the clock, they had to prepare a proposal that matched these requirements in just 8 hours, before uploading it to the competition’s website.

The projects were evaluated by a jury comprised of renowned professionals from the world of design and architecture: Kristina Zanic, founder and owner of the Kristina Zanic Design Consultant; Prodipto Ghosh, Principal in CRTKL’s Middle East, Leila Abdulrahim, Design Director – Hilton Middle East & Turkey and Luc Siezenis, Country Manager Roca Group Middle East.

After reviewing all entries, the jury decided to select “The Stone-tech” as the winner of Roca One Day Design Challenge 2021, awarding it the first prize and 6000 UAE Dirhams. The jury praised the project for its well-developed approach, great use of materials and innovation, as it has a sustainable design with a touch pad, the soap on the left and spray water. It was an idea of Waleed Addin Almasri who holds a master’s degree in the field of Sustainable Design of the Built Environment SDBE at the British University and CEO of Al Liwan Engineering Consultants in Sharjah, and Rama Rayes with a degree in architectural engineering at Ajman University and currently working at Al Liwan Engineering Consultants.

The second prize, worth 4000 UAE Dirham was awarded to My Toothy Basin by Shaikha Alazeezi, an Emirati architectural engineer and graphic designer who graduated from UAE University and started her contemporary architecture practice “Madr Design Studio. The jury chose this project due to its integration of aspects like thoughtfulness, its sustainable approach, and its modern design aesthetics. 

The project “Waves” created by Aadil Faizal and Mohammed Baker both are on their 3rd year pursuing Bachelor of Designs from Manipal Academy of Higher Education, was awarded with the third prize 2000 UAE Dirham, the jury highlighted the projects as a perfect compliance with the design brief. The design combines the faucet and the sink into one fluid shape, and it is ergonomic. Apart from that, the design of the faucet with its misting system is innovative.  For the jury, this seemed like a product that can suit the needs of users.

Organised by Roca, a leading company in the production, design and distribution of products for the bathroom space, Roca One Day Design Challenge invites students and professional designers and architects under 30 to design, in just one day, new solutions for the bathroom space that can contribute towards a more sustainable and conscious future. The competition is aligned with United Nations’ Sustainable Development Goals, crucial to any design project today.

The competition reflects Roca’s commitment to talent, innovation and sustainability, aiming to promote the role of design in the efforts to tackle our world’s current challenges, such as the climate emergency and the new social realities around the globe. After a successful edition in 2019, participants had the chance to participate on-site again at Expo-Dubai 2020. Once again, Roca continues to fulfill the competition’s goal of giving visibility to young talents and promoting access to professional opportunities and renowned judges.

Roca One Day Design Challenge was born in Spain in 2012 and has since rapidly expanded worldwide. Even though the pandemic affected the 2020 editions, with most having to be cancelled, in 2021 competitions have already been celebrated in 10 countries: Portugal, Poland, Russia, Argentina, Bulgaria, Malaysia, China, Oman, UAE and Spain. In the countries where it is not possible to do a live event, the contest was held virtually.

For further information about this year’s editions and winners, please visit the competition’s website . Roca One Day Design Challenge 5th Edition UAE 2021 had the support of SPAIN PAVILION EXPO 2020.

About Roca  

Roca is a company dedicated to the design, production, and marketing of bathroom products for architecture, construction and interior design. Founded in 1917, it combines tradition and knowledge with a passion for innovation and respect for the environment with the aim of meeting people’s needs and contributing to the improvement of society’s well-being.   

With sustainability present in all its production processes and with the commitment to help preserve a better planet for future generations, Roca has implemented this philosophy in the 170 countries in which it operates and in its 84 factories and transmits it daily to its more than 24,000 employees.   

The family company is the market leader in Europe, Latin America, India and Russia. It also has a strong presence in China and the rest of Asia, the Middle East, Australia and Africa. As a result, it is a world leader in its business.  


Roca One Day Design Challenge celebrates a successful edition in Expo 2020 Dubai UAE WeeklyReviewer

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