PlayBooked NIL App Empowers College Athletes with Financial Wellness Tools to Ensure NIL Compliance and a Better Financial Future

PlayBooked continues to invest in the lives of collegiate athletes by adding online financial wellness training to its growing list of athlete benefits.

GRAND RAPIDS, Mich., April 29, 2022 /PRNewswire-PRWeb/ — PlayBooked, a web platform/mobile app designed to help collegiate athletes monetize their years in college sports, has partnered with VicTreeFi, an educational technology provider offering online financial wellness education.

To ensure NIL legislation compliance and promote the well-being of student-athletes, this partnership provides online programming of courses, personalized financial tools, and informative case studies to empower student-athletes to manage their new-found NIL income and better prepare them for life after college.

Accessed through the mobile PlayBooked app, VicTreeFi’s interactive and personalized financial wellness courses capture the attention of students and reinforce financial concepts. Other programs use bland, ineffective content that lacks interactivity or personalization, which does nothing to reinforce key financial concepts or encourage students to seek financial education.

“When I graduated from college I had two Rose Bowl rings but no work experience and not a penny to my name,” explains Keith A. Mitchell, PlayBooked CEO and former tight end at the University of Michigan. “We want much more than that for our athletes and believe that financial wellness is a great step toward preparing student-athletes for their fast-approaching futures.”    
Subjects covered within the financial awareness training include personalized budget building, financial aid and debt management, credit score maintenance, time management, savings goal establishment, and investment strategies. Content is curated by industry experts and also follows Department of Education standards.     

Additionally, some states require student-athletes to complete financial literacy and life skills training workshops to maintain eligibility to capitalize on NIL opportunities. These training modules provide more than six hours of life skills training content and meet all state standards are designed to satisfy those requirements.

These financial literacy and life skills training modules are the first in a growing online PlayBooked University library, which is part of an athlete benefits package available at no cost to every collegiate athlete with a PlayBooked profile. Other athlete benefits include PlayBooked Media Group, PlayBooked Ventures, and PlayBooked Player Development.

Founded in 2020, PlayBooked is a web platform/app that connects college athletes with fans and brands. PlayBooked’s digital marketplace empowers athletes to monetize their NIL by accepting booking requests to create content. Booking opportunities range from producing branded content, live video chats, video shout-outs, and special appearances. For additional information or to create a free account as a fan, brand or college athlete, visit to learn more.

Media Contact

Kimberlee Dawn Mitchell, PlayBooked, 1 3103394544, [email protected]



SOURCE PlayBooked

PlayBooked NIL App Empowers College Athletes with Financial Wellness Tools to Ensure NIL Compliance and a Better Financial Future WeeklyReviewer

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