Niagara Falls Industry and Political Leaders Call on Federal Government to Release Comprehensive Reopening Plan to Save Local Businesses

With vaccinations rising, case numbers declining, and businesses just across the border operating at full capacity, the time has come to re-open Niagara Falls to tourists

NIAGARA FALLS, ON, July 5, 2021 /CNW/ – Together with the Canadian Travel and Tourism Roundtable (The Roundtable), political and business leaders from Niagara Falls are joining together to call on the federal government to announce a re-opening plan for Canadians. With the second consecutive summer travel season now officially in jeopardy, the long-term effects of the pandemic will be severe. Now is the time for immediate action, as many beloved Niagara Falls attractions are in danger of permanent closure.

In Niagara Region alone, 40,000 people count on cross-border tourism to put food on the table. Eighty per cent Niagara Falls’ tourism revenue comes in twenty per cent of the time. July through Labour Day is disproportionately important to sustain our community; the large number of visitors in Canada’s summer months is able to sustain hospitality and tourism operators through the slower winter travel season. Cutting that period short even a little bit will significantly impact their likelihood of survival.

Right across the bridge in Niagara Falls, New York, businesses are operating at full capacity. In the United States, Maid of the Mist boats are full, when the Canadian equivalent Niagara City Cruises – the number one attraction in the country – is operating at only 25% capacity.

This past weekend marked Canada Day and the July 4th weekend – typically the busiest travel weekend of the summer; yet Canadian families are still unable to make concrete summer travel plans. Canadian travellers, the most vaccinated people anywhere in the world, are being left out of the travel equation.  Fully vaccinated foreign travellers are still unable to visit Canada, and this is leaving a devastating impact on local business. Right here in Niagara Falls, it seems travellers can explore the globe, but they can’t cross the street.

Although recent announcements from the federal government go some way to answering some of these questions, more policy changes are needed to support the travel and tourism sector recovery. Despite receiving advice from the federally appointed COVID-19 Testing and Screening Expert Advisory Panel (the Expert Panel), the federal government has yet to publish a comprehensive re-opening plan for international and domestic travel, particularly around fully vaccinated foreign nationals visiting Canada.

Canadians have been rushing in droves to get vaccinated – breaking records nearly every day. Now it is time for the federal government to recognize and reward these efforts, and provide clear, timely, and safe guidance on re-opening Canada for travel. We need to continue to provide incentives for Canadians to get vaccinated, and travel and re-opening the border is top of the list.


Jim Diodati, Mayor of Niagara Falls 

“Families in our community rely on tourism and hospitality to put food on the table.  Many of these families have been out of work for more than 15 months,” said Jim Diodati, Mayor of Niagara Falls.  “It is not just a priority for our sector, but a dire situation for Canadian border cities that a plan be put in place, that relies on science, to open the border, safely, now,” continued Mayor Diodati.

Janice Thomson, President and CEO of Niagara Falls Tourism

Niagara Falls and the surrounding region relies heavily on American tourists every year,” said Janice Thomson, President and CEO of Niagara Falls Tourism. “We don’t see Americans as international visitors; they’re our neighbours and friends – and together, we operate as a seamless community. Since the pandemic, that wonderful balance has been threatened. While American travellers don’t make up the majority of our visitors, they provide the vast majority of revenues to our businesses. We are at a point in time where we should be encouraging Canadians and other fully vaccinated individuals to start exploring our country again this summer.”

Paul Burns, President and CEO of the Canadian Gaming Association

“Fallsview Casino and others like it are critical employers in the Niagara region, and without immediate action, we are at risk of losing out on a second summer travel season. Canadians are getting vaccinated, and our government should be rewarding this effort by setting out a clear re-opening plan,” Paul Burns, President and CEO of the Canadian Gaming Association.

Mory DiMaurizio, Chief Operating Officer, Niagara City Cruises

“For the first time in recent history, Canada’s top visitor experience – Niagara City Cruises – is about to experience a threatened second consecutive summer travel season,” stated Mory DiMaurizio, Chief Operating Officer of Niagara City Cruises. “Our businesses have undertaken significant efforts to ensure that Niagara Falls is a place that is safe to play, safe to work, and safe to stay. With recent progress on vaccinations and significant reduction in case numbers, the time has come for the federal government to provide Canadians with a clear path to fully re-opening, so we can save the summer travel season.”  

About the Canadian Tourism Roundtable

The Canadian Tourism Roundtable is a cross-Canadian coalition of leaders in the tourism and travel sector – including representatives from airports, airlines, hotels, and chambers of commerce across the country – committed to working together to restart the sector smoothly and safely. Travel and Tourism is a $102 billion sector, employing millions of Canadians across the country and accounting for 2.1% of the country’s gross domestic product. It advocates for a safe and prosperous tourism and travel sector across Canada. 

SOURCE Canadian Travel and Tourism Roundtable

Niagara Falls Industry and Political Leaders Call on Federal Government to Release Comprehensive Reopening Plan to Save Local Businesses WeeklyReviewer

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