CHANHASSEN, Minn., Feb. 12, 2021 /PRNewswire/ — It’s not often you hear of a company Chairman, CEO or Founder working within its locations to serve consumers on a regular basis. But Bahram Akradi, who founded Life Time nearly 30 years ago and has served as its Chairman and CEO ever since, including steering the company through the 2008 recession and the 2020 pandemic, is set to hit the saddle every Monday night at 6:30 p.m. EST to entertain thousands of members through his EDG cycle class as the company makes bold moves into the digital space. The class will be offered in-studio in Chanhassen, Minn., in adherence with local health protocols, and will also be live throughout the nation via the Life Time Digital app and online.
Each week Akradi will be joined by a live DJ for this special 45-minute EDG Cycle event that combines performance cycling metrics with high-energy entertainment, culminating in a fun, sweaty experience designed to improve overall endurance. Akradi has often taken a hands-on approach at Life Time, designing and teaching member favorite workout classes XTREME (formerly TCX), an innovative high-intensity interval training, and most recently Ultra Fit, an extreme treadmill-based workout. An avid cyclist, Akradi is a multiple-time finisher of the annual Leadville Trail 100 Mountain Bike race, one of the most difficult mountain bike races in the world, owned and produced by Life Time. He has driven the company’s member-first point of view, and helped develop the company’s line of nutritionals.
“Since I was a boy, fitness and living a healthy way of life has been my passion, and I strived to embody my vision for Life Time, our members and team members,” says Akradi. “For decades, Life Time has led cycle groups both indoors and out, and I am personally so excited to get back in the saddle and coach our members, no matter where they are located, through livestreaming. It has been an extremely rewarding experience to reach more members than ever before and I can’t wait to continue inspiring within our Life Time community.”
Both Life Time Digital and Life Time club access members are able to take Akradi’s class each week, via the company’s website and Life Time Digital app, which is available for just $15/month and includes access to 1,000+ live streamed classes each week, custom workouts designed by Life Time’s highly certified personal trainers, on-demand classes, curated health and wellness content and access to Apple Fitness+.
Life Time is the nation’s premier omnichannel healthy lifestyle brand focused on media, content and experiences and operates more than 150 athletic resort destinations in the U.S. and Toronto, Canada. It has long been known as a company focused on creating phenomenal experiences and powerful social communities that make its athletic resorts feel like a third home to its members. Most recently, the company has doubled its digital efforts, launching more than 1,000 live streaming classes each week and a new digital membership, extending the reach of its phenomenal instructors and bringing the exceptional energy and community found inside of Life Time to anyone, anywhere they may be. Within its high-end athletic resort destinations, Life Time remains committed to providing safe and healthy in-club experiences, utilizing a more than 500 page enhanced safety and cleaning protocol guide, designed in partnership with a former state epidemiologist and industrial hygienist.
About Life Time®, Inc.
As a wellness pioneer, Life Time is reshaping the way consumers approach their health by integrating where we move, work and live – digitally and physically – all with the primary objective of helping people lead healthy, happy lives. With more than 150 destinations in 41 major markets across the U.S. and Canada, Life Time operates luxury athletic resorts, owns and produces iconic athletic events and is expanding its brand though Life Time Work premium coworking spaces and Life Time Living high-end leased residences. For more information visit lifetime.life.
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SOURCE Life Time, Inc.