Kinetyx announces partnership with Canadian cyclist and Olympian Michael Woods

CALGARY, AB, Sept. 3, 2021 /PRNewswire/ – Kinetyx Sciences Inc. is thrilled to announce their partnership with elite cyclist and Olympian Michael Rusty” Woods. Cyclists have long understood the importance of power data, and now, Woods will help Kinetyx translate that data to the running world with the brand’s kinesomic sensory insoles.

Woods is an exceptional athlete, having transitioned from elite running to professional cycling. Now a racer for the Israel Start-up Nation, hes the only person to have run a sub-4-minute mile and competed in the Tour de France. Its this athletic diversity and his love of cross-training that make the Canadian a perfect fit for Kinetyx. 

Kinetyx has developed sensory insoles that measure bilateral mechanical running power. Power output has been a key metric for cycling since the 1980s, and this development from Kinetyx will allow athletes to use a common movement language across sports. Woods and Canadian marathoner Malindi Elmore will provide invaluable feedback to the company.

There are a lot of things that excited me about Kinetyx,” Woods says. “As a cyclist, I am well aware of the performance and training advantages that data from Kinetyx can bring to an athletes training regime. With the Kinetyx insole, this information can now be accessible not just to cyclists, but to many other athletes.”

“Despite being a pro cyclist, I still run 1-3 times per week and metrics like power and efficiency are something I am keen to incorporate off the bike. I know that as a former internationally ranked runner this could have helped me greatly in terms of not just performance but also injury prevention. Furthermore, as a coach and founder of Mile2Marathon—Canadas premier running coaching business—I can see that having a tool like this will give coaches incredible insight into an entire new range of performance metrics previously unavailable to runners.”

Mike had an incredible summer on the bike, finishing 5th at the Tokyo Olympics. He also wore the coveted polka dot jersey as King of the Mountains after stage 14 in the Tour de France. He’s competing in the Tour of Britain September 5th-12th with new motivation, having just spent a month regrouping with his newborn son

Follow Michael Woods at

Learn more about Kinetyx and their kinesomic sensors at

Cision View original content to download multimedia:

SOURCE Kinetyx Sciences Inc.

Kinetyx announces partnership with Canadian cyclist and Olympian Michael Woods WeeklyReviewer

PR Newswire Sports News

Earnings Disclosure

WeeklyReviewer earns primarily through affiliates and ads. We don’t encourage anyone to click on ads for any other purpose but your own. We recommend products and services often for our readers, and through many we will earn commissions through affiliate programs.

WeeklyReviewer earns commissions through affiliates of qualifying products through Amazon Associates, Fiverr Affiliates, Hostgator Affiliates, Namecheap Affiliates, NordVPN Affiliates, Semrush Affiliates, Alibaba Affiliates, Clickfunnels Affiliate, Leadpages Affiliates, Cryptohopper Affiliates, Binance Affiliates and more.

Clicking on links in WeeklyReviewer may or may not provide us commission through any qualifying purchases.

Avatar of World Reviewer Staff
World Reviewer Staff
The first logical thought has to be "no way". I'm the World Observer! Ill find and share important news all day.

Latest articles

Related articles