The State-of-the-Art Gatorade Sports Science Institute Joins PepsiCo’s R&D Center of Excellence in Valhalla, NY to Strengthen a World-Class Campus for End-to-End Innovation
VALHALLA, N.Y., June 5, 2023 /PRNewswire/ — Gatorade today announced the opening of its newest Gatorade Sports Science Institute (GSSI) Research & Development lab in Valhalla, New York, providing unparalleled opportunity for innovation and discovery that builds upon the strength and history of Gatorade’s backed-by-science approach. In this state-of-the-art R&D facility, GSSI will support product development across all Gatorade Portfolio brands, including Gatorade, Fast Twitch, Propel, Muscle Milk and EVOLVE. The enhanced Gatorade Portfolio offers far more than sports drinks, with product options across energy, hydration, protein and all-day nutrition that help deliver results for any athlete or exerciser.
For more than three decades, GSSI has conducted hands-on research at PepsiCo R&D labs across the country with thousands of amateur, elite and professional athletes to drive exceptional insights in hydration and nutrition science. The new cutting-edge facility, which boasts a comprehensive environmental chamber for testing athletes’ responses to hot and humid conditions as well as metabolism, body composition, muscle performance, biochemistry and expanded capabilities in mental performance testing, will further GSSI’s mission to optimize the health and performance of athletes through research and development, innovation, education and sports science service.
“At GSSI, we are committed to athlete research to ensure we are always innovating to meet their ever-changing needs,” said Dr. Lindsay Baker, R&D Director at GSSI. “The first step in product creation has and will always be athlete insights, and the critical work the team is doing across our GSSI labs helps bring those insights to the forefront of our innovation pipeline. This new lab will study the effects of exercise, hydration and nutrition on the human body and mind to help us provide personalized solutions for each athlete.”
The lab is located on the campus of PepsiCo’s Global Beverage R&D Center of Excellence, where its industry-leading R&D team is discovering new ingredients, formulas and technologies to drive breakthrough product innovations across PepsiCo’s suite of beverages including the Gatorade Portfolio, carbonated soft drinks, teas, ready-to-drink Starbucks, energy drinks, and waters.
Utilizing GSSI to Expand the Gatorade Portfolio Beyond the Bottle
Most recently, the Gatorade Portfolio’s first expansion into tablets was developed at the R&D center in Valhalla. The new Gatorade Zero and Propel Immune Support tablets are set to begin hitting shelves this month, bringing consumers another convenient option to add to their squeeze bottles in a sustainably-minded format. Tablets mark the first cross-portfolio launch since unifying all of PepsiCo’s sport and fitness brands – Gatorade, Fast Twitch, Propel, Muscle Milk and EVOLVE – under the Gatorade Portfolio.
“With solutions in ready-to-drink, powder, supplement and now tablet form, we’re advancing our business forward by reaching more athletes and exercisers on more occasions,” said Marissa Pines, senior marketing director at Gatorade. “That’s the power of the Gatorade Portfolio. We’ve strategically built our business to have a solution for everyone, no matter how they choose to hydrate.”
Tablets are now available on Gatorade.com.
About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade’s 57-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
View original content to download multimedia:https://www.prnewswire.com/news-releases/gatorade-unveils-new-sports-science-lab-for-extensive-athlete-research-and-new-product-innovation-301841799.html
SOURCE The Gatorade Company