Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling

RESTON, Va., Dec. 9, 2020 /PRNewswire/ — With the holiday shopping season well underway, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that site visitation and spending in the home goods category reached record levels in Q2 2020, with elevated engagement extending into Q3 of 2020. The rise in online shopping activity suggests retailers can capitalize on consumers’ continuing interest in upgrading their homes by retailers maximizing their e-commerce efforts during the final month of 2020, which typically sees the highest spend each year.

Key findings of the research, which used attitudinal and behavioral insights from Comscore Plan Metrix Multi-Platform, and digital information from Comscore Media Metrix Multi-Platform, include:

  • In August 2020, 74.2 million consumers had completed a home remodel job in the past year, an increase by nearly 20% compared to the same period last year. Tens of millions of Americans say they are very likely to purchase a new home in the next six months, indicating this trend will continue.
  • Site visitation to the retail home furnishings category saw record high visitation numbers in 2020: in May of this year, visitation peaked at 133 million U.S. unique visitors, up 26% from February 2020. When compared to 2018 and 2019 numbers, the retail home furnishings category has maintained a higher level of visitation for all months following the May 2020 peak. 
  • The pandemic has accelerated online spend in this category significantly: Comscore e-Commerce and m-Commerce Measurement research indicates that online spending in the furniture, appliances and equipment category totaled $12.1B in Q2 2020, up nearly 50% vs. Q1 2020, making it the highest quarterly spend ever. While seeing a slight decline post-peak, Q3 2020 spending remained significantly above the pre-COVID average.
  • Of the 108 million consumers who purchased a home goods product online from March through August 2020, 75% agreed that they conducted research online before making a major purchase.

Comscore will continue to monitor these trends and provide ongoing insights via its Coronavirus Insights Hub. To learn more about how Comscore can help measure digital audiences for all content types, please contact us. 

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

New comScore logo (PRNewsFoto/comScore, Inc.)

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/comscore-uncovers-record-online-spending-for-home-furnishings-and-remodeling-301188920.html

SOURCE Comscore

Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling WeeklyReviewer



PR Newswire Technology News

Earnings Disclosure

WeeklyReviewer earns primarily through affiliates and ads. We don’t encourage anyone to click on ads for any other purpose but your own. We recommend products and services often for our readers, and through many we will earn commissions through affiliate programs.

WeeklyReviewer earns commissions through affiliates of qualifying products through Amazon Associates, Fiverr Affiliates, Hostgator Affiliates, Namecheap Affiliates, NordVPN Affiliates, Semrush Affiliates, Alibaba Affiliates, Clickfunnels Affiliate, Leadpages Affiliates, Cryptohopper Affiliates, Binance Affiliates and more.

Clicking on links in WeeklyReviewer may or may not provide us commission through any qualifying purchases.

Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling WeeklyReviewer
World Reviewer Staffhttps://weeklyreviewer.com/
The first logical thought has to be "no way". I'm the World Observer! Ill find and share important news all day.
Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling WeeklyReviewerComscore Uncovers Record Online Spending for Home Furnishings and Remodeling WeeklyReviewer

Latest articles

Related articles

Do NOT follow this link or you will be banned from the site!