AR VR smart glasses market to grow by 13.25% Y-O-Y in 2023; Increasing adoption of AR VR smart glasses will drive growth -Technavio

NEW YORK, Dec. 19, 2022 /PRNewswire/ — AR VR smart glasses market insights –

• Vendors: 15+, including Alphabet Inc., Atheer Inc, Elbit Systems Ltd., HTC Corp., Iristick NV, Kopin Corp., Lenovo Group Ltd., Lumus Ltd., Meta Platforms Inc., Microsoft Corp., Optinvent, RealWear Inc., Ricoh Co. Ltd., Snap Inc., Tobii AB, Vuzix Corp., Samsung Electronics Co. Ltd., Sony Group Corp., Toshiba Corp., Seiko Epson Corp., among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Application, Product, and Geography

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In 2017, the AR VR smart glasses market was valued at USD 4,406.39 million. From a regional perspective, North America held the largest market share, valued at USD 1,571.54 million. The AR VR smart glasses market size is estimated to grow by USD 7,297.59 million from 2022 to 2027 at a CAGR of 13.8% according to Technavio.

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AR VR smart glasses market – Customer Landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity
• For highlights on customer landscape analysis, download a sample!

AR VR smart glasses market – Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market’s competitive landscape and offers information on several market vendors including –

• Atheer Inc – The company offers AR VR smart glasses namely AiR Smart Glasses.
• Elbit Systems Ltd. – The company offers AR VR smart glasses through its subsidiary Everysight Ltd.
• Iristick NV – The company offers AR VR smart glasses namely Iristick G2 PRO.
• Kopin Corp. – The company offers AR VR smart glasses namely Kopin Solos.

AR VR smart glasses market – Market Dynamics

Major Drivers – 

• Increasing adoption of AR VR smart glasses
• Growing adoption of AR gaming by individuals
• Increase in the number of crowdfunding campaigns

KEY challenges – 

• Privacy concerns over AR VR smart glasses
• The high price of AR glasses is a brake on market growth
• Technical limitations and unattractive designs

Drivers & Challenges have an impact on market dynamics and can impact businesses. Find some insights from a sample report!

The AR VR smart glasses market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

What are the key data covered in this AR VR smart glasses market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the AR VR smart glasses market between 2023 and 2027
• Precise estimation of the size of the AR VR smart glasses market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the AR VR smart glasses market industry across North America, APAC, Europe, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of AR VR smart glasses market vendors

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• The predicted growth for the mobile augmented reality market size from 2021 to 2026 is USD 153.62 billion at a progressing CAGR of 46.46%. The increasing dependence on apps and proliferation of AR apps for numerous activities is notably driving the mobile augmented reality market growth, although factors such as hardware limitations may impede the market growth.

Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global AR VR smart glasses market 2017 – 2021
• Exhibit 18: Historic Market Size – Data Table on Global AR VR smart glasses market 2017 – 2021 ($ million)

• 4.2 Application Segment Analysis 2017 – 2021
• Exhibit 19: Historic Market Size – Application Segment 2017 – 2021 ($ million)

• 4.3 Product Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Product Segment 2017 – 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Application

• 6.1 Market segments 
• Exhibit 30: Chart on Application – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Application – Market share 2022-2027 (%)

• 6.2 Comparison by Application 
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application

• 6.3 Gaming – Market size and forecast 2022-2027
• Exhibit 34: Chart on Gaming – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Gaming – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Gaming – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Gaming – Year-over-year growth 2022-2027 (%)

• 6.4 Education – Market size and forecast 2022-2027
• Exhibit 38: Chart on Education – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Education – Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Education – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Education – Year-over-year growth 2022-2027 (%)

• 6.5 Industrial – Market size and forecast 2022-2027
• Exhibit 42: Chart on Industrial – Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Industrial – Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Industrial – Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Industrial – Year-over-year growth 2022-2027 (%)

• 6.6 Military – Market size and forecast 2022-2027
• Exhibit 46: Chart on Military – Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Military – Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Military – Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Military – Year-over-year growth 2022-2027 (%)

• 6.7 Market opportunity by Application 
• Exhibit 50: Market opportunity by Application ($ million)

7 Market Segmentation by Product

• 7.1 Market segments 
• Exhibit 51: Chart on Product – Market share 2022-2027 (%)
• Exhibit 52: Data Table on Product – Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 53: Chart on Comparison by Product
• Exhibit 54: Data Table on Comparison by Product

• 7.3 Optical see through – Market size and forecast 2022-2027
• Exhibit 55: Chart on Optical see through – Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Optical see through – Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Optical see through – Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Optical see through – Year-over-year growth 2022-2027 (%)

• 7.4 Video see through – Market size and forecast 2022-2027
• Exhibit 59: Chart on Video see through – Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Video see through – Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Video see through – Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Video see through – Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Product 
• Exhibit 63: Market opportunity by Product ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 65: Chart on Market share by geography 2022-2027 (%)
• Exhibit 66: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 67: Chart on Geographic comparison
• Exhibit 68: Data Table on Geographic comparison

• 9.3 North America – Market size and forecast 2022-2027
• Exhibit 69: Chart on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.4 APAC – Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.5 Europe – Market size and forecast 2022-2027
• Exhibit 77: Chart on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.6 South America – Market size and forecast 2022-2027
• Exhibit 81: Chart on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 85: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027
• Exhibit 89: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027
• Exhibit 93: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 Germany – Market size and forecast 2022-2027
• Exhibit 97: Chart on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.11 Canada – Market size and forecast 2022-2027
• Exhibit 101: Chart on Canada – Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on Canada – Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on Canada – Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Canada – Year-over-year growth 2022-2027 (%)

• 9.12 India – Market size and forecast 2022-2027
• Exhibit 105: Chart on India – Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on India – Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on India – Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on India – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 109: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 110: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 111: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 112: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 113: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 114: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 115: Matrix on vendor position and classification

• 12.3 Alphabet Inc. 
• Exhibit 116: Alphabet Inc. – Overview
• Exhibit 117: Alphabet Inc. – Business segments
• Exhibit 118: Alphabet Inc. – Key news
• Exhibit 119: Alphabet Inc. – Key offerings
• Exhibit 120: Alphabet Inc. – Segment focus

• 12.4 Atheer Inc 
• Exhibit 121: Atheer Inc – Overview
• Exhibit 122: Atheer Inc – Product / Service
• Exhibit 123: Atheer Inc – Key offerings

• 12.5 Elbit Systems Ltd. 
• Exhibit 124: Elbit Systems Ltd. – Overview
• Exhibit 125: Elbit Systems Ltd. – Product / Service
• Exhibit 126: Elbit Systems Ltd. – Key offerings

• 12.6 Iristick NV 
• Exhibit 127: Iristick NV – Overview
• Exhibit 128: Iristick NV – Business segments
• Exhibit 129: Iristick NV – Key offerings
• Exhibit 130: Iristick NV – Segment focus

• 12.7 Kopin Corp. 
• Exhibit 131: Kopin Corp. – Overview
• Exhibit 132: Kopin Corp. – Product / Service
• Exhibit 133: Kopin Corp. – Key offerings

• 12.8 Lumus Ltd. 
• Exhibit 134: Lumus Ltd. – Overview
• Exhibit 135: Lumus Ltd. – Product / Service
• Exhibit 136: Lumus Ltd. – Key offerings

• 12.9 Meta Platforms Inc. 
• Exhibit 137: Meta Platforms Inc. – Overview
• Exhibit 138: Meta Platforms Inc. – Business segments
• Exhibit 139: Meta Platforms Inc. – Key news
• Exhibit 140: Meta Platforms Inc. – Key offerings
• Exhibit 141: Meta Platforms Inc. – Segment focus

• 12.10 Microsoft Corp. 
• Exhibit 142: Microsoft Corp. – Overview
• Exhibit 143: Microsoft Corp. – Business segments
• Exhibit 144: Microsoft Corp. – Key news
• Exhibit 145: Microsoft Corp. – Key offerings
• Exhibit 146: Microsoft Corp. – Segment focus

• 12.11 Optinvent 
• Exhibit 147: Optinvent – Overview
• Exhibit 148: Optinvent – Product / Service
• Exhibit 149: Optinvent – Key offerings

• 12.12 RealWear Inc. 
• Exhibit 150: RealWear Inc. – Overview
• Exhibit 151: RealWear Inc. – Product / Service
• Exhibit 152: RealWear Inc. – Key offerings

• 12.13 Ricoh Co. Ltd. 
• Exhibit 153: Ricoh Co. Ltd. – Overview
• Exhibit 154: Ricoh Co. Ltd. – Business segments
• Exhibit 155: Ricoh Co. Ltd. – Key news
• Exhibit 156: Ricoh Co. Ltd. – Key offerings
• Exhibit 157: Ricoh Co. Ltd. – Segment focus

• 12.14 Seiko Epson Corp. 
• Exhibit 158: Seiko Epson Corp. – Overview
• Exhibit 159: Seiko Epson Corp. – Business segments
• Exhibit 160: Seiko Epson Corp. – Key offerings
• Exhibit 161: Seiko Epson Corp. – Segment focus

• 12.15 Snap Inc. 
• Exhibit 162: Snap Inc. – Overview
• Exhibit 163: Snap Inc. – Product / Service
• Exhibit 164: Snap Inc. – Key news
• Exhibit 165: Snap Inc. – Key offerings

• 12.16 Toshiba Corp. 
• Exhibit 166: Toshiba Corp. – Overview
• Exhibit 167: Toshiba Corp. – Business segments
• Exhibit 168: Toshiba Corp. – Key offerings
• Exhibit 169: Toshiba Corp. – Segment focus

• 12.17 Vuzix Corp. 
• Exhibit 170: Vuzix Corp. – Overview
• Exhibit 171: Vuzix Corp. – Product / Service
• Exhibit 172: Vuzix Corp. – Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 173: Inclusions checklist
• Exhibit 174: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 175: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 176: Research methodology
• Exhibit 177: Validation techniques employed for market sizing
• Exhibit 178: Information sources

• 13.5 List of abbreviations 
• Exhibit 179: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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